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Challenge Campaigns

MainSpring builds fully customized, effective tools that meet your objectives and budget. We are your partner for success.

Our Work

Challenge Campaigns

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Challenge Campaigns

University of North Florida

Alumni March Madness Challenge

Image of a challenge campaign website MainSpring created for the University of North Florida
Image of a challenge campaign email MainSpring created for the University of North Florida

UNF launched its first ever Alumni March Madness Challenge which targeted young alums.

200%
Increase in page views during challenge

35%
Unique email open rate

29%
Challenge donors made their first ever gift

Shady Side Academy

SSA Alumni Trustee Challenge

Image of challenge campaign email MainSpring created for Shady Side Academy
Image of challenge campaign email MainSpring created for Shady Side Academy

An email series and social media campaign was developed to solicit gifts for the second end of fiscal year Alumni Trustee Challenge.

27.5%
Average email open rates across the series

$25K+
Exceeded their goal and secured the trustee match

University of Delaware

Young Alumni Challenge

Image of a challenge campaign website MainSpring created for the University of Delaware
Image of a challenge campaign website MainSpring created for the University of Delaware

This campaign was developed to drive young alumni participation and giving to the University of Delaware’s Whitney Challenge.

654
Exceeded goal of 600 young alumni donors

138
Number of areas that received gifts from donors

33%
Percentage of gifts that came from new donors

New York University

Giving Day Challenge

Image of giving form of New York University Giving Day
NYU mobile giving form

MainSpring partnered with NYU for two consecutive years to execute their giving day challenge campaign #NYUOneDay. The purpose of the campaign was to drive participation and giving within 24 hours to achieve a participation goal of 1000 donors in FY16 and 2500 donors in FY17. NYU exceeded their donor goal in both fiscal years.

$250K+
Donated in the 24 hour period in FY16

$700K+
Donated in the 24 hour period in FY17

Over 700% ROI

UC Davis

Giving Day Challenge

Email

MainSpring partnered with UC Davis on the launch of their first ever give day challenge. It coincided with Picnic Day, a longstanding tradition celebrating Aggie Pride.

$1.2M+
Donated in the 24 hour period

3,025
Total gifts