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UNF launched its first ever Alumni March Madness Challenge which targeted young alums.
Increase in page views during challenge
Unique email open rate
Challenge donors made their first ever gift
An email series and social media campaign was developed to solicit gifts for the second end of fiscal year Alumni Trustee Challenge.
Average email open rates across the series
Exceeded their goal and secured the trustee match
This campaign was developed to drive young alumni participation and giving to the University of Delaware’s Whitney Challenge.
Exceeded goal of 600 young alumni donors
Number of areas that received gifts from donors
Percentage of gifts that came from new donors
MainSpring Partnered with NYU to execute their first ever Giving Day Challenge. The purpose of the campaign was to drive participation and giving within 24 hours to achieve a participation goal of 1000 donors.
NYU more than doubled their participation goal
$250k+ was donated in the 24 hour period
Over 700% ROI