Challenge Campaigns
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Challenge Campaigns
UNF launched its first ever Alumni March Madness Challenge which targeted young alums.
200%
Increase in page views during challenge
35%
Unique email open rate
29%
Challenge donors made their first ever gift
An email series and social media campaign was developed to solicit gifts for the second end of fiscal year Alumni Trustee Challenge.
27.5%
Average email open rates across the series
$25K+
Exceeded their goal and secured the trustee match
This campaign was developed to drive young alumni participation and giving to the University of Delaware’s Whitney Challenge.
654
Exceeded goal of 600 young alumni donors
138
Number of areas that received gifts from donors
33%
Percentage of gifts that came from new donors
MainSpring partnered with NYU for two consecutive years to execute their giving day challenge campaign #NYUOneDay. The purpose of the campaign was to drive participation and giving within 24 hours to achieve a participation goal of 1000 donors in FY16 and 2500 donors in FY17. NYU exceeded their donor goal in both fiscal years.
$250K+
Donated in the 24 hour period in FY16
$700K+
Donated in the 24 hour period in FY17
Over 700% ROI
MainSpring partnered with UC Davis on the launch of their first ever give day challenge. It coincided with Picnic Day, a longstanding tradition celebrating Aggie Pride.
$1.2M+
Donated in the 24 hour period
3,025
Total gifts
