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Membership Campaigns

MainSpring builds fully customized, effective tools that meet your objectives and budget. We are your partner for success.

Our Work

Membership Campaigns

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Membership Campaigns

Delta Delta Delta Fraternity

Life Loyal Campaign

Image of an email from a life loyal email campaign series MainSpring created for Delta Delta Delta Fraternity
Image of a life loyal landing page MainSpring created for Delta Delta Delta Fraternity

The campaign’s email series and landing page served to educate about Tri Delta’s Life Loyal program and drive alumni members to join Life Loyal.

50.6%
Unique email open rate for the series

8.4
Unique click-through rate for the series

128%
Increase in joiners over the previous campaign

Kappa Alpha Fraternity

Join KA Loyal Order

Image of a loyal order landing page MainSpring created for Kappa Alpha Fraternity
Image of an email from a loyal order email campaign series MainSpring created for Kappa Alpha Fraternity

The purpose of this campaign was to educate KA alumni and parents of KA alumni about the Fraternity’s Loyal Order program and encourage them to join the Loyal Order.

58.6%
Unique email open rate for the series

4.3
Unique click-through rate for the series

Delta Delta Delta Fraternity

Life Loyal Campaign

Image of an email from a life loyal email campaign series MainSpring created for Delta Delta Delta Fraternity
Image of a life loyal landing page MainSpring created for Delta Delta Delta Fraternity

The campaign’s email series and landing page served to educate about Tri Delta’s Life Loyal program and drive alumni members to join Life Loyal.

50.6%
Unique email open rate for the series

8.4
Unique click-through rate for the series

128%
Increase in joiners over the previous campaign