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Mobile Giving Form
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An end of fiscal year email series with a branded, mobile responsive giving form was created to solicit gifts.
44%
Overall unique email open rate
1.8%
Overall unique click-through rate
12.5x
Average completion rate for the higher education sector
A challenge campaign including an email series with a branded, mobile responsive giving form was created to solicit gifts for Alvernia University.
Ahead
Alvernia finished the challenge ahead in donors from last year
259
Total donors for the challenge
15%
Percentage of challenge donors who were first-time donors