MainSpring Media Communications, Inc.

UC Davis - email and survey campaign
January 16, 2012

UC Davis joins MainSpring Media Communications, Inc. to develop an email and survey campaign for their six schools and colleges. The emails ask the viewer to share their voice by completing a brief survey and it also gives the viewer a chance to make a gift online.

To view the six emails and surveys, click on the links below.

College of Agricultural and Environmental Sciences
Share your thoughts with the College of Agricultural and Environmental Sciences
CAES Survey

College of Biological Sciences
Reconnect with CBS for a chance to win an American Express gift card
CBS Survey

College of Letters and Science
Reconnect with the College of Letters and Science
CLS Survey

College of Engineering
Reconnect with the College of Engineering
COE Survey

School of Education
Connect with SOE for the chance to win an iPad shuffle
SOE Survey

School of Medicine
Reconnect with SOM for a chance to win an iPod nano
SOM Survey

Why are you grateful for UAA?
December 20, 2011

The University of Alaska Anchorage teams with MainSpring to ask their alumni and friends "Why are you grateful for UAA?" Alumni and friends have the opportunity to answer that question through an online form. Emails were sent out through the fall asking the question and giving alumni and friends the opportunity to reflect on their time at UAA. To view the emails in this campaign, click on the links below.

Why are you grateful?
Giving thanks and giving back this holiday season
Only 3 days left...

UC Davis - a time of hope, education and opportunity
December 16, 2011

UC Davis joins MainSpring to create an end of calendar year email featuring a student who benefits from donor support. Using the theme "a time of hope, education and opportunity" - this email is very fitting during the holiday season. Many students benefit from donor support and by featuring one of those students during the holiday season, UC Davis hopes to reach donors on a more personal level.

To view this email, click here.

UM School of Pharmacy - Thanking Dean Wells
December 10, 2011

The University of Mississippi School of Pharmacy joins MainSpring Media Communications, Inc. to create a two-part email series.The first email thanks Dean Wells' for her time as dean of the school as well as to highlight her accomplishments. The viewer is asked to make a gift in honor of the dean. The second email makes the case for support and asks the viewer to make a gift "in the spirit of the season."

Click on the links below to view the emails.

Thanking Dean Wells
Remember Ole Miss School of Pharmacy this holiday season

Kappa Alpha Theta - Lifetime of Loyalty
December 1, 2011

Kappa Alpha Theta Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to promote their Life Loyal campaign. By segmenting the data into groups by age, Theta was able to appeal to the segment by featuring an alumnae from the same age group. Three questions were answered by each alumnae featured which were focused on their loyalty to Theta. In addition, the page features Life Loyal facts as well as buttons to click to join.

To view each version of the landing page, click on the links below.

Bana
Cathie
Lorie

Mobile friendly holiday messages
November 28, 2011

Have you planned your holiday e-message yet? If not, we are sure you'll be interested in seeing our new e-card and animated html email. Both are mobile friendly so your recipients can view the message and animation on their preferred electronic gadgets. In fact, our data shows that on average at least 25% of email recipients are viewing your e-messages on a mobile device already!

To view a sample e-card, click here.
To view a sample animated email, click here.

Alpha Omicron Pi - Stay in touch with AOII!
November 15, 2011

Alpha Omicron Pi and MainSpring Media Communications, Inc. join together to create a PURL campaign to capture updated data as well as promote their Life Loyal campaign. The first page of the campaign features update contact fields with pre-populated fields as well as a button to click to join Life Loyal. Once the viewer submits their updated contact information, they are taken to a page which asks them to join Life Loyal.

To view this campaign, click here.

University of Delaware- The Whitney Challenge!
November 1, 2011

The University of Delaware and MainSpring Media Communications, Inc. partnered to create an interactive micro-site calling young alumni to participate in "The Whitney Challenge."

The home page features a Flash animation chart, as well as, photos of featured donors that link to their individual "Answer Key." The site contains a “Your Exam” questionnaire page, a donor honor roll, and an “Answer Key” page where viewers can see individual completed questionnaires and photos. MainSpring developed the site with a back-end administrative module that allows UD to easily update content on the site as well as to edit and approve exam submissions.

To view this micro-site, click here.

UC Davis Lybunt Renewal email
October 31, 2011

UC Davis and MainSpring Media Communications, Inc. join together to create an email campaign targeting lybunts. This lybunt renewal email uses variable data to make it more personal. With it's modern design, the email is eye catching and interesting.

To view this email, click here.

University of Rochester George Eastman Circle
October 30, 2011

The University of Rochester partners with MainSpring Media Communications, Inc. to program, distribute and report on a series of emails promoting membership in the George Eastman Circle.

To view the first two emails in the series, click below:
Invitation to Membership
Young Alumni - Invitation to Membership.

University of Alaska Anchorage Lybunt Renewal emails
October 29, 2011

UAA teams with MainSpring Media Commuications, Inc. to create a lybunt renewal email that will be sent monthly. Using variable data to note the person's last gift amount, the fund that the gift went toward and the date of the gift, this email is sent around the anniversary of the donor's last gift. The email also includes information about the Alumni Association, links to Twitter and Facebook along with a link to update contact information.

To view this email, click here.

Emory University - Emory College Templates
October 28, 2011

Emory College teams with MainSpring Media Communications, Inc. to create various templates. Using a consistent theme, the templates are cohesive yet each serve a specific purpose for the college.

To view the templates, click below:

Class Chair
Regional
Departmental
News from the Quad

Connect the Dots with AXO
October 4, 2011

Alpha Chi Omega Sorority and MainSpring Media Communications, Inc. join together to create a PURL campaign focusing on the AXO Life Loyal program. In addition to garnering memberships, the PURL campaign also features an update contact information section. This one two punch campaign not only drives membership but it also helps Alpha Chi Omega stay up to date with its alumnae. The design is modern and keeps with the theme “Connect the dots”. Variable data is used to personalize the campaign.

To view a sample of this campaign, click on the link below:
PURL Campaign

Tri Delta - 3 Good Reasons
October 4, 2011

Tri Delta Sorority joined MainSpring to create another PURL campaign. Following up on last year’s “Engage in Sisterhood” campaign, this year’s campaign, “3 Good Reasons” included an update contact information section. The main purpose of the campaign is to garner memberships for the Life Loyal program but as an added bonus, Tri Delta was able to capture updated contact information from their alumnae. Using eye-catching photos and bold graphics, this campaign tells alumnae that there are 3 Good Reasons to join Life Loyal!

To view a sample of this campaign, click on the link below:
PURL Campaign

Tulane University - Win a trip to New Orleans!
October 3, 2011

Tulane University teams with MainSpring Media Communications, Inc. to create an "update contact information" email. Once alumni submit their updated contact information, they are entered into a drawing for a free trip to New Orleans! The trip includes hotel accommodations, dinner, museum tickets, a cookbook and much more!

Click below to view this email:
Update your contact information and win!

Tulane University - Wave ’11 and the all-alumni reunion party
September 30, 2011

Tulane University and MainSpring team up to create emails for each of the reunion years to advertise Wave ‘11 and the all-alumni reunion party. The emails all feature the class bead and the class chair as the signer. In addition to advertising the reunion events, the email mentions the class gift and solicits gifts for it.

Click below to see all of the reunion emails:
Class of 2011 - 1st year reunion
Class of 2006 - 5 year reunion
Class of 2001 - 10 year reunion
Class of 1996 - 15 year reunion
Class of 1991 - 20 year reunion
Class of 1986 - 25 year reunion
Class of 1981 - 30 year reunion
Class of 1976 - 35 year reunion
Class of 1966 - 45 year reunion

Help Tulane Discover
September 28, 2011

Tulane University School of Medicine partners with MainSpring Media Communications, Inc. to launch their 2011-2012 fiscal year email series. This series highlights the critical thinking and research based approach that makes Tulane University School of Medicine a groundbreaking institution. Along with a chance to donate, friends and alumni are given the chance to read the latest issue of Tulane Medicine magazine.

To view this email solicitation, click here.

Helping to Build a Better World
July 6, 2011

The A.B. Freeman School of Business at Tulane University teams with MainSpring Media Communications, Inc. to create four end of fiscal year emails. The first email is from the dean of the school, the second email is from a student and the third email is from an alumna/adjunct professor. The final email ties these three individuals together with the tagline "Time is running out." These emails used variable data to target donors and non-donors.

Click below to see the email series:
Dean DeNisi, donor version
Dean DeNisi, non-donor version
Chris Williams, donor version
Chris Williams, non-donor version
Holly Sharp, donor version
Holly Sharp, non-donor version
Time is running out, donor version
Time is running out, non-donor version

NJIT - Invest in Innovation
July 2, 2011

The New Jersey Institute of Technology joins MainSpring Media Communications, Inc. to create an end of fiscal year email campaign. Utilizing current news events, the emails are eye-catching and interesting. With variable data, the emails are segmented by young alumni, non-donors, lybunts and sybunts.

Click below to see a sample of the email series:
Email 1
Email 2
Email 3

Emory University School of Medicine- Enewsletter template
June 6, 2011

MainSpring worked with Emory University, School of Medicine to create an Enewsletter for their quarterly mailings. MainSpring created customized, editable sections for copy and photos and then programmed the template in Emory’s email client. This allows Emory University, School of Medicine the flexibility to update and distribute the Enewsletter as needed. To view this template, click here.

Tulane University Law School
June 2, 2011

Tulane University Law School partnered with MainSpring Media Communications, Inc. to develop an end of fiscal year html email series. The three email series highlights outstanding faculty, programs and students making an impact at Tulane Law and beyond. The email series served to educate constituents as well as ask them to make a gift before the end of the fiscal year!

Click to view the emails:
Tulane Sports Law Program
Tulane Law Water Institute
Letter from the Dean

Shady Side Academy- Alumni Trustee Challenge!
May 17, 2011

Shady Side Academy and MainSpring continued to work together in 2011, this time on an end of fiscal year Alumni Trustee Challenge campaign. Two trustees agreed to fund half of a financial aid grant if alumni are able to raise the other half. MainSpring developed a three series email campaign as well as Facebook and Twitter scripting and schedule to ensure alumni were kept up to date on the status of the challenge. Shady Side alumni exceeded the challenge giving goal to the Blue & Gold Financial Aid Fund and secured the trustee funds.

Click below to see the email series:
Alumni Trustee Challenge, email 1
Alumni Trustee Challenge, email 2
Alumni Trustee Challenge, email 3

University of Rochester: Meliora Moments
April 7, 2011

The University of Rochester and MainSpring Media Communications, Inc. join together to create a micro-site calling on alumni, parents, faculty/staff, students and friends to share their "Meliora Moment."

The home page features dynamic html and Flash animation. On the home page, photos of featured constituents link to their individual "Meliora Moment." The site contains a questionnaire page to upload "Meliora Moments," a page explaining "what is Meliora," a search page where viewers can “search the moments” to find friends and finally a "Meliora goodies" page where viewers can download screensavers and wallpaper. MainSpring developed the site with a back-end administrative module that allows Rochester to easily update photos and content on the site as well as to edit and approve story submissions.

To view this micro-site, click here.

Greetings from UC Davis
April 5, 2011

UC Davis and MainSpring Media Communications, Inc. work together to continue the dialogue with UC Davis constituents. In the spring email series, student callers are featured. The email is written from the student caller and explains why alumni support is so critical to the success of all UC Davis students. Four versions of the email were developed for the six schools and colleges. Using the same design layout as the winter email series, this spring version includes a photo of the student caller along with the letter from the student and a graphic signature. To view a sample of this campaign, click on the links below.

Made a gift
Made a Pledge
Refusals
Not Reached

Spelman College- Founders Day Challenge 2011
March 1, 2011

Spelman College and MainSpring partnered together to update their micro-site for the 2011 Founders Day Challenge Campaign. Some of the site features include: a home page with dynamic flash chart and flash banner, a questionnaire for donors to fill out explaining why they gave to Spelman, and a donor roll call page.

Click here to see the micro-site.

UC Davis - Share in our success
January 17, 2011

The University of California at Davis and MainSpring Media Communications, Inc join together to create html email solicitations for the University’s six schools and colleges. The overall layout and design of the email is the same for each of the schools/colleges but the messaging and photos are very specific to the respective school/college. Utilizing vivid photography along with interesting side bar information, the emails are eye catching and informative. These emails kick off the multi-channel solicitations by the schools/colleges and will be followed by calling, direct mail and an additional email. A variety of variable text is used in each of the emails for maximum personalization. To view these appeals, click below.

The College of Engineering – for this appeal, a survey is used along with the solicitation. To view this email, click here.

To view this survey, click here.

The College of Letters and Science - click here

The College of Biological Sciences - click here

The College of Agricultural and Environmental Sciences - click here

The School of Medicine - click here

The School of Education - click here

GW Young Alumni Template
January 12, 2011

MainSpring teams with The George Washington University Annual Fund to update up their html email template for FY2010-11! The original design was tweaked a bit to give it a fresh new look while still maintaining the branding established by the original GW email template. The template is used for a variety of reasons including invitations, solicitations and thank you messages. By refreshing the design, the shelf-life of the email template has been extended through the new fiscal year! To view this template, click here.

EmoryWire Template
January 5, 2011

MainSpring works with EAA to spruce up their e-newsletter template for FY2010-11! The team at MainSpring refreshed the design of the original EmoryWire template created in 2006 to give it grab the attention of alumni and friends while still maintaining the branding established by the original EmoryWire. In doing so, MainSpring extended the shelf-life of the e-newsletter template for a few more years! To view this template, click here.

Pick.Click.Give for UAA
December 28, 2010

The University of Alaska Anchorage teams with MainSpring Media Communications, Inc. to create an email targeting all Alaskan residents to educate them on the Pick.Click.Give program through the state of Alaska. Through the program, UAA alumni and friends can choose to donate a portion of their Permanent Fund Dividend to UAA. To view this email, click here.

Support Michigan State - Go Green, Go White!
December 16, 2010

Michigan State University again partners with MainSpring to create two year end e-solicitations for donors and non donors. The donor version is designed to thank those who gave throughout the year and emphasize the difference their gift is making- thus allowing Spartans to in turn make a difference. The non donor piece, with a slight copy change, is designed to inspire Michigan State University alumni, friends and family who have not given in 2010 to consider the difference their gift can make by supporting the University today.

Click here to view appeals:
End of year donor version
End of year non donor version

Memories from our days at Shady Side!
December 14, 2010

Shady Side and MainSpring worked together to develop a year-end e-solicitation for Shady Side's alumni constituents. Through the use of variable photos six alumni segments were targeted. Decade specific photos help alumni reminisce about memories from their days at Shady Side!

Click to view the e-solicitation for each segment:
1940s
1950s
1960s
1970s
1980s
1990s
2000s

Empower change. Build a better world.
December 7, 2010

Tulane University joins MainSpring Media Communications, Inc. to create an email that educates alumni on the new Tulane Empowers campaign. Through the email, the viewer can make a gift online, go to the main university webpage, go to the Tulane Empowers webpage and share the email with a friend. To view this email, click here.

Will you empower change?
November 22, 2010

Tulane University joins MainSpring Media Communications, Inc. to create an email targeting young alumni. The main goal of the email is to educate young alumni on the Tulane Empowers challenge to “empower change and build a better world.” To view this email, click here.

Help Theta by becoming Life Loyal
November 19, 2010

Kappa Alpha Theta Fraternity joins MainSpring Media Communications, Inc. to create an e-solicitation to increase membership to their Life Loyal program. The main goal of the Life Loyal program is to encourage sisters to pay a one-time fee to create an endowment that will fund the Kappa Alpha Theta Magazine. The e-solicitation utilizes the voice-over of a current Theta collegian. The voice-over along with photos of the collegian gives a more personal touch to the appeal. Giveaway promotions like a silver Theta bracelet increase click-through rates to the e-solicitation. To view a sample of this campaign, click here.

UC Davis partners with MainSpring
November 16, 2010

UC Davis partners with MainSpring to develop a series of email solicitations for the second half of FY10-11. Check back in the spring to view the appeals!

Tulane University School of Medicine - Together we heal communities
November 16, 2010

Tulane University School of Medicine teams with MainSpring Media Communications, Inc. to create an email that gives alumni the opportunity to view a new video which details all of the ways that the School of Medicine is impacting New Orleans and the world along with the chance to make their gift. A second, segmented version of this email was distributed to remind alumni and friends to make their gift. To view this appeal, click here.

Spelman College- Micro-site update
November 15, 2010

Spleman College partnered with MainSpring Media Communications, Inc. again to update their Founder’s Day micro-site for FY10-11. The micro-site features “Spelman Stories” as well as the interactive questionnaire page in which others can fill out their story. The micro-site will be updated with new campaigns throughout the year. To view the micro-site, click here.

Pitt Law – Positioning Legal Minds for Success
November 8, 2010

The University of Pittsburgh School of Law joins MainSpring Media Communications, Inc. to create a new version of an e-solicitation previously created. This new version is geared toward a new audience group – prospective students. The email that is used to distribute the e-solicitation tells this group of prospective students that their $55 application fee has been waived. The appeal garnered a 31.4% email open rate as well as 58.7% click through rate to main buttons based on clicks to e-solicitation. If we take into consideration all buttons in the appeal, then we conclude that every student who viewed the appeal, clicked on at least one button. To view this campaign, click here.

Lead Through Life Loyal Tau
October 26, 2010

Alpha Tau Omega Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to increase membership to their Life Loyal program. The main goal of the Life Loyal program is to encourage brothers to pay a one-time fee to create an endowment that will fund the ATO magazine, the ATO Palm. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions. In addition to buttons to click to join LLT, this campaign gives brothers the opportunity to update their contact information. To view a sample of this campaign, click here.

Engage in Sisterhood. Be Life Loyal Tri Delta.
October 25, 2010

Tri Delta Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to increase membership to their Life Loyal program. The main goal of the Life Loyal program is to encourage sisters to pay a one-time fee to create an endowment that will fund the Tri Delta magazine, the Trident. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions. In addition to buttons to click to join, this campaign gives sisters the chance to answer questions and give their opinions. To view a sample of this campaign, click here.

Honor Sigma Chi
October 20, 2010

Sigma Chi Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to increase membership to their Life Loyal program. The main goal of the Life Loyal program is to encourage brothers to pay a one-time fee to create an endowment that will fund the Magazine of Sigma Chi. Another goal of this campaign is to reach 1,550 Life Loyal Sigs in celebration of their 155th years as a fraternity. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions like a leather coaster set and silver license plate frame. To view a sample of this campaign, click here.

What will be the Life of your Gift to Shady Side?
October 19, 2010

A version of the alumni “Life of a Gift” e-solicitation was developed and distributed for parents of Shady Side Academy students. This version features voiceover from a current Shady Side student, different copy and photos. The piece highlights the Arts Fund and Athletics Fund as well as incorporating the “Team Blue” and “Team Gold” challenge that parents of Shady Side students participate in each year.

Click here to view this e-solicitation.

Will you be Life Loyal AXO?
October 19, 2010

Alpha Chi Omega Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to increase membership to their Life Loyal program. The main goal of the Life Loyal program is to encourage sisters to pay a one-time fee to create an endowment that will fund the AXO magazine, the Lyre. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions like a Tiffany-style key ring and a silver luggage tag. In addition to variable data, this campaign uses variable photos in the header of the main page that are segmented based on specific target audiences. To view a sample of this campaign, click here.

What will be the Life of your Gift to Shady Side?
October 12, 2010

MainSpring and Shady Side Academy have partnered again for FY10-11 to create engaging e-solicitations. This e-solicitation was developed specifically for alumni and features voiceover from one of Shady Side’s alums and a current teacher. The piece asks the question- what will be the life of your gift at Shady Side?

Click here to view this e-solicitation.

Our GW - micro-site
September 30, 2010

The George Washington University joins MainSpring Media Communications, Inc. to develop an interactive micro-site to promote a matching gift challenge. An anonymous alumni donor issued GW a $100,000 all or nothing challenge: If 9,000 alumni contribute by December 31, the donor will make a gift of $100,000 to the Power & Promise Fund for student aid. The micro-site encourages alumni donors to tell their “GW story” and promote giving to others. The home page of the site features an animated graph showing the giving totals. The site also includes information about giving and fun facts about GW. MainSpring built a back-end administrative module to allow GW to edit and maintain the site. To view this microsite – click here.

Connect with UAA
September 29, 2010

The University of Alaska Anchorage teams up with MainSpring Media Communications, Inc. to create a dynamic micro-site that helps alumni and friends "Connect with UAA." The micro-site home page rotates each month to feature different ways that alumni and friends can reconnect with UAA. The site promotes a giving challenge – to support a Seawolf by giving to the annual fund, and a participation challenge – to update your contact information and be entered to win a prize. Embedded Flash animation and poll questions make the micro-site dynamic and interactive. Monthly emails are sent out to promote different ways to interact with the micro-site and UAA. To view this micro-site – click here.

Tulane University Class Reunions - Save the date!
September 22, 2010

Tulane University joined MainSpring Media Communications, Inc. to create emails that promote awareness for class reunions. The emails feature the class bead along with a letter from the class chairperson.

To view the emails, click on the class year below:
Class of 2010 reunion - click here
Class of 2005 5th reunion - click here
Class of 2000 10th reunion - click here
Class of 1990 20th reunion - click here
Class of 1970 40th reunion - click here
Class of 1965 45th reunion - click here
Class of 1960 50th reunion - click here

*Check back for the 2011 Tulane Reunion email series!

New Jersey Institute of Technology
September 16, 2010

The New Jersey Institute of Technology and MainSpring Media Communications, Inc. team up in an exciting new partnership. NJIT licenses an account through MainSpring where they can store data lists, create and send email campaigns as well as track the email campaigns. To kick off the campaign, MainSpring developed email templates for 11 different segments. NJIT can update these templates, change out photos and edit text.

University of Alaska Anchorage – Renew your gift
July 1, 2010

The University of Alaska Anchorage teamed up with MainSpring again this year to develop a lybunt renewal email that will be sent to donors on the anniversary of their gift date from FY09-10.

University of California, San Diego- Health Sciences
June 24, 2010

The University of California, San Diego and MainSpring Media Communications, Inc. team together to develop an e-solicitation educating constituents on the exciting advances being made in UCSD Health Sciences. Viewers are able to quickly see the innovation happening in UCSD Health Sciences- a place where discoveries are delivered! To view this e-solicitation, click here.

University of California, San Diego- Global Reach
June 9, 2010

UC San Diego partnered with MainSpring to build the third e-solicitation in the series –Local Impact, National Influence, Global Reach. The Global Reach appeals focus on UCSD’s impact on the world. Two versions of the Global Reach e-solicitations were developed- one for Parents and Family and one for the Scripps Institution of Oceanography. These e-solicitations are non-linear so that after a brief intro the viewer can navigate themselves through the piece, choosing to click on different areas of the world to see UCSD’s impact in that area. Impressive images from around the world add additional interest.

Click below to view these e-solicitations:
Parents - click here
Scripps Institution of Oceanography - click here

Shady Side Academy – Commencement time!
June 3, 2010

MainSpring partnered with Shady Side Academy to create a series of e-solicitation in FY09-10.This is the final piece in the series to create awareness for Shady Side Academy's Blue & Gold Family of Funds. Through illustration summer has arrived and highlights the exciting graduation time at Shady Side. This piece challenges viewers to meet Shady Side’s fiscal year goal by June 30th.

Click here to view this e-solicitation.

Emory University School of Medicine- Reunion 2010
June 2, 2010

Emory University School of Medicine and MainSpring Media Communications, Inc. partnered again in 2010 - this time to create a series of communications for the School of Medicine Reunion. All of the pieces had a similar design look and feel as well as the tagline “Making the Rounds.” The components consisted of a post card mailer, an email template, a reunion information letter with insert, a registration form, an e-brief and a follow-up giving letter. To view components from this series of communications, click below:

Postcard: front back
Html email template
E-brief
Registration Form
Insert mailer

Go the Whole 9 Yards with McDaniel College
June 2, 2010

McDaniel College and Mainspring Media Communications joined together to create a microsite challenge just for graduates of the 1990's. The Whole 9 Yards is a three-part challenge - the first part is to sign up 9 of your friends to be on your team, the second part is a trivia challenge and the final part is giving a donation of $30 - which will be tripled by 9 Trustees. The microsite features photos from the '90s decade along with fun facts about the College in the '90s. The campaign started in February and will run until June 30th.

To view the micro-site, click here
To view the launch email, click here
To view a sample of the trivia email, click here
Check back to see the solicitation email!

University of Kansas School of Law- The Power of KU Law
May 18, 2010

MainSpring and the University of Kansas School of Law partnered to create a lead email and micro-site to encourage alumni to give back and support the Power of KU Law! The micro-site features testimonials from three alumni with their individual voiceovers. The micro-site also includes flash animation and variable gift ask amounts in the copy. The lead email had an open rate of 32.5%.

To view the lead email, click here.
To view the micro-site, click here.

Lynchburg College Annual Fund- Change a Life
May 13, 2010

Lynchburg College Annual Fund partnered with MainSpring Media Communications, Inc. to develop a Fiscal Year-end series of appeals. The series included 2 html emails and 1 e-card. All three pieces utilized variable data to speak to different constituent groups about how their gift would impact Lynchburg College students and included variable ask amounts. Both html emails achieved open rates above 21% (first email- 24%, second email- 21.8%) and one in nine people who viewed the e-card clicked a button.

To view the series, click here:
Email 1
E-card
Email 2

Welcome home WAVE '10
May 13, 2010

Tulane University and MainSpring Communications, Inc. have teamed up to create an email to announce the upcoming All Alumni Reunion Party. This "save the date" email gives information about the event along with the opportunity for alumni to make a gift. This email achieved a 26.5% open rate and a 5.6% click through rate to buttons.

To view this email, click here.

Tulane University, New York Regional Office
May 5, 2010

The Tulane University New York Regional Office and MainSpring Media Communications, Inc. teamed together to create two email templates. The invitation and e-newsletter templates will be used in Tulane University New York Regional Office’s email account that is licensed through MainSpring. These user-friendly templates give the client the ability to update photos and copy as needed for communication. To view these templates, click below:

Invitation email
E-newsletter

Welcome to Pitt Law!
April 18, 2010

The University of Pittsburgh School of Law joined MainSpring Communications, Inc. to create an e-solicitation for their admitted students. The piece features four programs of the school - Global Legal Education, Intellectual Property, Clinical Programs and Semester in DC. The non-linear appeal lets the user click and choose where they want to go. Each section has multiple clickable areas within it giving the user important information about the program. The appeal also features quotes from current students, professors and clients that have utilized the school for legal assistance. This e-solicitation is helping Pitt Law "position legal minds for success." The email open rate for this appeal was 48.8% for the first send and 48.5% for the second send - giving it a total email open rate of 89.2%! It also garnered a click through rate to e-solicitation of 31.5%.

To view this appeal, click here.

Time to come out of hibernation!
April 16, 2010

McDaniel College teamed with MainSpring Media Communications to create an email that details all of the ways to get involved with the College. Facebook, Twitter and the McDaniel Online Community are only a handful of ways that alumni can keep in touch and stay up-to-date with their alma mater. This email had an open rate of 23.6% and a click through rate to buttons of 5.2%.

To view the html email click here.

KU- Hey Seniors!
April 15, 2010

Once again The University of Kansas and MainSpring Media Communications, Inc. joined together to create a Senior Class Gift Campaign Challenge. This year a lead html email signed by class officers was developed that directed seniors to a micro-site to learn more and leave their legacy by joining in the Senior Class Gift Challenge.

To view the html email click here

To view the micro-site click here.

Rice University gets ready for Battle
February 11, 2010

Rice University and MainSpring Media Communications, Inc. team up to create a video appeal announcing the 2010 College Battle. The Battle is a bike race between colleges within the University. The video is a culmination of old video clips from the 1970's and 1980's and photos of old and new. The viewer has the opportunity to make a gift to support their college. Variable data and graphics are used so that each college has its own unique video.

To view these videos, click on the following link and click on a college crest: http://annualfund.rice.edu/collegebattle/new/index.html?page=GIVEUserGift&SolicitCode=A003w.

Spelman College- Founders Day Challenge
March 19, 2010

Spelman College and MainSpring partnered together to create a micro-site for their Founders Day Challenge Campaign. Some of the site features include: a home page with dynamic flash chart updating the number of donors, a questionnaire for donors to fill out explaining why they gave to Spelman, and a donor roll call page.

Click here to see the micro-site.

Shady Side Academy- Spring is in the air!
March 9, 2010

This is the third in the series of four e-solicitations to create awareness of Shady Side Academy's Blue & Gold Family of Funds. Through illustration winter turns to spring in this third version which engages viewers in a cost-effective way. This piece focuses on two important funds- the Faculty Fund and the Financial Aid Fund.

Click here to view this e-solicitation.

UAA Survey results
February 18, 2010

The University of Alaska Anchorage and MainSpring Media Communications, Inc. develop an email to follow-up their survey email campaign. This email showcases some of the responses generated by the survey. The viewer has the opportunity to make a gift, update contact information, see what's new at UAA and share news.

To view this email, click here.

Happy Mardi Gras from Tulane University
February 15, 2010

Tulane University and MainSpring Media Communications, Inc. join together to create an email to wish all alumni and friends a Happy Mardi Gras! With festive Mardi Gras-themed photos, this email is a fun and upbeat way to solicit donors. In addition to making a gift, the viewer has the opportunity to share the email with a friend, take a survey and listen to the Tulane Marching Band play "When the Saints go Marching in!" The email received a 25% open rate.

To view this email, click here.

Happy Valentine's Day from Spelman College
February 2, 2010

Spelman College and MainSpring Media Communications, Inc. join together to create a Valentine's e-card to help alumnae celebrate those who are near and dear to their hearts. Using voiceover of Dr. Beverly Tatum, the president of Spelman College along with vivid photography, the e-card highlights the many reasons that alumnae should be proud of their alma mater. Once the viewer makes a gift, they will receive a discount code for 1-800-Flowers.com. The email received a 36.8% open rate and a 15.5% click through rate to the e-card.

To view this e-solicitation, click here.

UAA - It's your time to take pride
December 31, 2009

The University of Alaska Anchorage and MainSpring Media Communications, Inc. work together to create an end of year e-solicitation. Using a photo of a newly built campus building as the focal point, this e-solicitation is very engaging as the viewer navigates through the windows of the building to see the accomplishments at UAA in 2009. The viewer has the opportunity to make a gift, update their contact information, share with a friend and replay the appeal.

To view this e-solicitation, click here.

Michigan State University - The power of a gift
December 30, 2009

Michigan State University partners with MainSpring to create two year end e-solicitations for donors and non donors. The donor version is designed to thank those who gave throughout the year and emphasize the power and importance of each gift with tangible examples of the work Michigan State University is doing. The non donor piece, with a slight copy change, is designed to inspire Michigan State University alumni, friends and family who have not given in 2009 to consider the power and impact their gift can make by supporting the University today.

Click here to view appeals:
End of year donor version
End of year non donor version

UC San Diego - Before the ball drops...
December 29, 2009

UC San Diego teams with MainSpring to create a Happy New Year themed email for both alumni and parents. Using language associated with New Year's Eve - UCSD asks its donors to make a gift before the ball drops and the year is over.

To view this appeal, click here:

Alumni
Parents

Tulane - Take pride in the 2009 achievements
December 10, 2009

Tulane University joins MainSpring Media Communications, Inc. to develop an end of year email letter from President Scott Cowen. The email gives viewers the opportunity to make a gift or learn more. Two versions of this email were created - one targeting all alumni and one targeting alumni specifically living in the New York area.

To view this email, click here.

Shady Side Academy's Blue & Gold celebration
December 8, 2009

This is the second in the series of four e-solicitations to create awareness of Shady Side Academy's Blue & Gold Family of Funds. Through illustration fall turns to winter in this second version which engages viewers in a cost-effective way. This piece successfully drove constituents to act and in the days immediately following the distribution of this e-solicitation, Shady Side Academy saw an increase in online giving. This appeal was sent twice during the month of December and achieved a cumulative email open rate of 52% and a total click to view the e-solicitation rate of 21.3%.

To view this e-solicitation, click here.

University of Pittsburgh v-flash series
December 2, 2009

The University of Pittsburgh joins MainSpring Media Communications, Inc. to develop a university-wide v-flash appeal along with five versions featuring dynamic video footage of students and professors that speak to what alumni gifts enable Pitt to do. The five versions promote the School of Education, iSchool, the School of Social Work, Pitt Business and the African American Alumni Council. Using an overall framework, each version differs in copy, photos, music and video. These appeals incorporate interesting photography along with highlighted text on screen, which is engaging and interesting. In addition, the viewer has the opportunity to make a gift at any point in the video by clicking the "give now" button. There is also a share button which allows the viewer to share the appeal through their favorite social networking site.

University-wide v-flash:
The general, university-wide appeal features two undergraduate students, Jen Lesniewski and Lance Bonner. The students speak about the exciting accomplishments happening at Pitt along with their own personal experiences. This campaign received an overall 41.7% email open rate.
Click here to view v-flash.

School of Education:
The School of Education v-flash appeal features a graduate student, Chantee McBride, who also received her undergraduate degree from Pitt. Chantee discusses her experiences at the Pitt School of Education while also highlighting achievements of the school.
Click here to view v-flash.

iSchool:
The iSchool v-flash appeal features PhD candidate, Tim Schlak. Tim discusses how the iSchool is helping change the landscape of education through technology. This appeal achieved an overall, cumulative click through rate to the v-flash of 13.0% and an overall email open rate of 41.7%
Click here to view v-flash.

School of Social Work:
The School of Social Work v-flash appeal features graduate student, Mara Krotec. Mara speaks about the importance of social work on the community of Pittsburgh and across the nation.
Click here to view v-flash.

Pitt Business:
The Pitt Business v-flash appeal features a professor and an MBA student. Dr. Audrey Murrell and CJ Handron talk about how experience-based learning impacts the overall education of the Pitt Business students. Dr. Murrell discusses the important things happening at Pitt Business while CJ discusses his personal experiences and how his experiences will help him in his career. One in ten people who viewed the v-flash clicked on a button for the first send and one in six people who viewed the v-flash clicked on a button for the resend.
Click here to view v-flash.

AAAC:
The African American Alumni Council v-flash appeal features freshman student and 2009 AAAC scholarship recipient, Kyle Anthony. Kyle talks about the importance of his scholarship and the impact it has on his education. One in five people who viewed the v-flash clicked on a button and one in fourteen people clicked on a giving button for the first send. One in eight people who viewed the v-flash clicked on a button and nearly one in four clicked on a giving button for the resend.
Click here to view v-flash.

Happy Thanksgiving from McDaniel College
November 23, 2009

McDaniel College and MainSpring develop an email to wish all constituents a Happy Thanksgiving. The holiday-themed email allows the viewer to click to see what's going on around campus and what events are coming up.

To view this email, click here.

McDaniel College - Alumni Benefits
November 18, 2009

McDaniel College and MainSpring create an email which is sent to donors to educate them on the many benefits they receive just by being a member of the Alumni Association. Viewers have the opportunity to click on links to learn more about each benefit.

To view this email, click here.

UAA - you talk and we listen
November 17, 2009

The University of Alaska Anchorage and MainSpring join together to create two versions of a survey - one targeting donors and one targeting non-donors. An html email is used to send the survey links to donors. Once the viewer completes the survey, they are taken to a page where they can click to UAA's website.

To view the surveys, click here:

Donor
Non-donor

UC San Diego - Making a Local Impact, National Influence and Global Reach
November 5, 2009

The University of California at San Diego and MainSpring Media Communications, Inc. join together to create a series of e-solicitations focused on UC San Diego's Local Impact, National Influence and Global Reach.

The Local Impact appeal highlights the ways that the university is touching the local area through education, research, and community service. This e-solicitation has three versions - targeting alumni, parents and the Scripps Institution of Oceanography constituents. With vivid photography, this appeal showcases how much of a Local Impact UC San Diego has on the community.

Click below to view the Local Impact e-solicitations:
Alumni
Parents
Scripps Institution of Oceanography

The National Influence appeal describes the presence UC San Diego has across the country. Through photography and text on screen - this piece details the various things that UC San Diego students and alumni are doing throughout the nation to make an impact. Again, three versions of this appeal were created to reach different audience groups.

Click below to view the National Influence e-solicitations:
Alumni
Parents
Scripps Institution of Oceanography

Check back later this spring to see the Global Reach e-solicitation!

Tulane School of Liberal Arts - New Initiatives at SLA
November 4, 2009

The Tulane School of Liberal Arts and MainSpring work together to create an email from the Dean that describes the great achievements at the school and asks for a gift.

To view this email, click here.

Shady Side Academy launches Blue & Gold funds
October 27, 2009

Shady Side Academy partners with MainSpring to develop a series of e-solicitations taking the viewer to fall on campus. This piece is the first in a series of four e-solicitations MainSpring is developing for Shady Side Academy to help launch their new Blue & Gold Family of Funds. Custom illustration throughout the appeal brings the viewer to the campus. Feedback from alumni, parents and faculty was extremely positive. This piece achieved an email open rate of 37% and click to view e-solicitation of 21%.

To view this e-solicitation, click here.

University of Alaska - You move UAA forward
October 21, 2009

The University of Alaska Anchorage joins MainSpring to create an email designed to celebrate a donor's gift from the previous year along asking for a gift this year. In addition to making a gift, the recipient has the opportunity to update their contact information and to see what's new at UAA. This email will be sent monthly to those donors who gave a gift in that same month last year.

To view this email, click here.

George's To-do list
October 14, 2009

The GW University and MainSpring work together to create an email asking donors what they think would be on George's "to-do" list. In addition, the emails ask donors to add making a gift to GW to their own "to-do" list. The fall-themed email highlights what was probably on George's "to-do' list!

To view this e-solicitation, click here.

George Washington University Anniversary email series
October 12, 2009

The GW University and MainSpring team up to create a series of emails targeting donors from the previous year. These "anniversary" appeals thank donors for their gifts last year but also give reasons why the gifts are much needed this year.

To view this e-solicitation, click here:

Luther Rice Society
Alumni
Young Alumni

McDaniel College - Hill Happenings
October 1, 2009

Following up on last year's successful events-themed emails, McDaniel College teams with MainSpring to create a fall 2009 version. Using a beautiful fall photo of campus, the email lists out all of the events from October to December. The viewer has the opportunity to learn more about each event, register for events and contact the College.

To view this email, click here.

Harvard Graduate School of Education - Join us in our mission
September 14, 2009

The Harvard Graduate School of Education joins MainSpring to create an email and one version. The text in each of the versions targets a different group of constituents but the appeal's overall framework is the same. To help celebrate the Ed School's 90th year - recipients who give at least $90 will receive a commemorative 90th anniversary calendar. For the second version of the email, recipients are asked to give a gift at the Charles W. Eliot Society level.

To view these appeals, click on the following links:
Version 1
Version 2

BC Alumni Participation Challenge
September 2, 2009

MainSpring joins Boston College in an exciting, new partnership to develop a PURL campaign targeting their Neenan Society members. Using PURLs to drive their constituents to the site, once there the viewer can watch a flash presentation of scholars who benefit from Neenan Challenge dollars as well as click to renew their gift and join the Alumni Participation Challenge. Once the viewer clicks a button, they are redirected to a thank you page. A manual follow-up thank you email is also sent once someone makes a gift. One unique feature of the thank you email is a donor wall which includes the donor's name along with previous donor names.

To view this appeal, click here:
Lead Email
Thank you email

Every gift counts, every year at Quinnipiac University
August 31, 2009

Quinnipiac University teams with MainSpring to create which asks its constituents to donate $35 this year to help provide scholarships for deserving students. Using photos of students and an iconic campus building, this email gives the viewer the opportunity to make a gift online or by mail. A second version of this email targets donors - asking them make another gift to make a difference in the lives of Quinnipiac students.
To view this appeal, click here:
Email 1
Email 2

What's your passion?
August 31, 2009

MainSpring joins Western Kentucky University to develop a PURL campaign targeting donors and non-donors. Using flash animation as a header, this appeal includes a survey and a form to update contact information all in the same online page. Once the viewer submits the survey and updates their contact information, they are directed to a thank you page. Variable text is included throughout the piece ranging from a salutation to a previous gift amount. A trigger email is set up to be sent once someone clicks the submit button.
To view this appeal, click here:
Non-donor
Donor

Your FIU Update!
August 12, 2009

Florida International University joins MainSpring to create a PURL campaign e-newsletter to inform alumni and friends of the new and exciting things that the Annual Fund is doing. Once the viewer clicks on their personalized url, they are taken to a welcome page that contains articles featuring the Annual Fund director and a student who benefits from Annual Fund support. From that page, the viewer is able to click through to complete a short survey and to update their contact information. Finally, they are taken to a thank you page which allows them to click to make a gift if they wish. Upon completion of the campaign, the viewer will receive a "thank you" email in their inbox. Two versions of this campaign were developed - one for donors and one for non-donors.
To view the non-donor appeal, click here.
To view the donor appeal, click here

UCSD Thanks you!
August 5, 2009

To end their email series on a high note this year, UCSD teams with MainSpring to create a thank you email which is sent to donors who made a gift in FY08-09. By pinpointing the many things UCSD was able to accomplish in the past year, this email shows donors how their gifts are put into action. To view this appeal, click here.

GW says Thank you!
August 4, 2009

The George Washington University took the time to thank their donors by creating an email with MainSpring. The email features a scholarship recipient who describes how her education would not be possible without the generous gifts from alumni and friends of GW. To view this appeal, click here.

Exciting, new partnership with the University of Pittsburgh
August 3, 2009

MainSpring and The University of Pittsburgh have teamed up to create six v-flash appeals. The appeals include a general version, a Pitt Business version, a School of Social Work version, a School of Education version, an iSchool version and an African American Alumni Council version. Check back later to view these appeals.

Thank you from UAA
July 23, 2009

The University of Alaska Anchorage joined MainSpring to create a thank you e-solicitation. This appeal was sent to donors who made a gift during FY08-09. This e-solicitation combines features of each of the spring e-solicitations and emails. Students were the main focus of UAA's spring appeals, so these students were brought back in to say "thank you". To view this appeal, click here.

Fordham Lessons Learned
June 18, 2009

Fordham University teams with MainSpring to continue their v-flash series by introducing David de la Fuente - a student leader on campus who benefits from scholarship and financial aid. In this piece David describes how he's taken the lessons learned at Fordham and applied them to his volunteer work with children through a group called Peace Games. He also explains how none of this would be possible without the support of donors. To him, alumni giving is personal. To view this appeal, click here.

UAA students share their unique stories
June 17, 2009

The University of Alaska Anchorage continues their e-solicitation series with MainSpring for an end of fiscal year appeal that focuses on three students who have intriguing stories of determination. Using photos of the students along with photos from this year's graduation ceremony, this piece shows what's possible for students when gifts are made to the annual fund. To view this appeal, click here.

The Strength of McDaniel College
June 16, 2009

McDaniel College joins MainSpring to create an end of fiscal year e-card which details the strengths of the college but also pinpoints the importance of participation by alumni and friends. Using the alma mater as background music, the e-card opens up with interesting photos from campus and animated variable text. One version targets those who have made a pledge but not fulfilled the gift. This text gives the specific pledge amount along with an ask to "make your one gift" today. The second version targets non donors and asks for their participation. The theme of this piece is that participation is the most important thing and by making one gift - you can make a difference. To view this appeal, click here.

The Tulane "Katrina" class graduates
June 15, 2009

Tulane University senior, Laura Buck, wrote an intriguing letter to alumni which describes how far the class of 2009 have come from since that first day on campus when they were turned away because Hurricane Katrina was on its way. Tulane joined MainSpring to create an email based on this letter. To view this appeal, click here.

Meet Rolan - a UAA scholarship student
May 28, 2009

The University of Alaska Anchorage and MainSpring work together to develop an email which features UAA student Rolan Baguyos. Rolan came to Alaska from the Philippines in 1998 and went on to receive his Bachelor's degree in engineering. He could not have achieved this goal without the support of donors. To view this appeal, click here.

The Campaign for Texas
May 27, 2009

The University of Texas joins MainSpring in an exciting new partnership to develop a PURL campaign to announce the Campaign for Texas. Using personalized urls, this appeal opens up with a flash video that showcases the exciting things happening on campus. After the flash video, the viewer lands on a letter from the President along with the opportunity to make a gift, view the campaign brochure and more. If the viewer clicks on one of the buttons, they will receive a thank you email. This appeal has 11 versions along with variable text. To view this appeal, click here.

Celebrate, Participate, Appreciate, Graduate
May 19, 2009

McDaniel College teams with MainSpring to celebrate its senior class with an email created to advertise various graduation events taking place on campus as well as to ask for a gift to the senior class gift campaign. To view this appeal, click here.

A penny for your thoughts...$10 for their memories
May 14, 2009

McDaniel College joined MainSpring to develop a two-part series of emails targeted toward never-givers. The first of the two appeals asks the viewers to share their favorite memory from the Hill along with an opportunity to register for the online community. The second appeal asks the viewers to make a one time gift of $10 to support the memories of current and future students.To view this appeal, click here:
Share your memories
Make a gift

Meet Lindsey - she shares her UAA story
May 13, 2009

The University of Alaska Anchorage and MainSpring create an email to showcase a UAA student who benefits from scholarships and financial aid. Lindsey overcame difficult circumstances to achieve her goals of going to college. Two scholarships have put her on track to graduate with a bachelor's degree from UAA. Viewers can make a gift, share Lindsey's story with a friend, update their contact information, see what's new at UAA and share their own news through this email. To view this appeal, click here.

Fordham Stories - Meet Mary Cline
May 12, 2009

Fordham University joins MainSpring to continue its online appeals with a v-flash solicitation featuring Rose Hill student, Mary Cline. Mary shares her story of how Fordham helps students step out into the real world and make a difference. During her freshman year, she went with the GO (Global Outreach) program to Peru. While there, she learned how fortunate she is to have the opportunity to learn about other cultures. Mary also realized that none of this would be possible without the gifts from donors. To her, alumni giving is personal. To view this appeal, click here.

Happy Mother's Day from Spelman College
April 28, 2009

Spelman College and MainSpring team up to create an e-card to celebrate Mother's Day. The unique feature of this e-card is that when someone clicks to make a gift, they also have the opportunity to send their mother a Mother's Day card which is sent directly from Spelman. Using a voiceover from the university's Vice President, this appeal honors the women of Spelman. To view this appeal, click here.

Happy Earth Day from GW
April 22, 2009

GW teams with MainSpring to develop two versions of an email to celebrate Earth Day. The first version thanks donors for giving online and in turn "giving green." The email also gives viewers an opportunity to learn more about the sustainability program at GW. The second version of the email thanks donors for "giving green" last year but asks them to celebrate Earth Day by renewing their gift this year. To view these appeals, click here:
Thank you
Solicitation

Hey KU Seniors!
April 9, 2009

The University of Kansas and MainSpring join together to update a previous senior class gift appeal. This year's appeal featured new text, photos and voiceover. The viewer has the opportunity to view graduation events as well as make a gift to the senior class gift fund through this appeal. The voiceover is that of two senior class officers and the KU fight song is used as background music. To view this appeal, click here.

Watch UC San Diego in Motion
April 6, 2009

UC San Diego continues its web presence with MainSpring by creating an email that introduces a new university video. Through the email, viewers can click to view the video, make a gift online, or make a gift by mail. To view this appeal, click here.

Nothin' but Net at UAA
April 2, 2009

UAA and MainSpring join forces to create an email which celebrates the UAA women's basketball team on their consecutive NCAA Div. II Final Four appearance. UAA has a story of progress and pride to tell and they are telling it through a series of web appeals. This particular email also educates alumni and friends on the exciting things going on around campus. Viewers have the chance to make a gift online, share the email with a friend, update their contact information and to see what else is new at UAA. To view this appeal, click here.

The Value of a Tulane Law Degree
April 1, 2009

MainSpring teams with the Tulane University Law School to create an email which educates alumni on the need for gifts. Not only does the email explain the importance of each gift - but it also describes the new and exciting things going on at the Law School. Through the email, donors have the opportunity to make a gift online or by mail. To view this appeal, click here.

Thank you for supporting GW University
March 20, 2009

The George Washington University joins MainSpring to create an email to send to donors which thanks them for their generous gifts last fiscal year but also allows them give again for this fiscal year instead of getting a phone call from the call center. To view this appeal, click here.

GW: Give Green this St. Patrick's Day
March 17, 2009

The George Washington University asks its faculty and staff to give green this St. Patrick's Day through an email created with MainSpring. With bright graphics of green clovers, this email gives faculty and staff the opportunity to sign up for payroll deduction or to give online. To view this appeal, click here.

Go Green this St. Patrick's Day with McDaniel
March 17, 2009

McDaniel College continues its series of email appeals with MainSpring by asking its donors to celebrate St. Patrick's Day by going green and giving online. Through the email viewers have the opportunity to learn more about McDaniel's green initiatives or ask questions of the Green Terra committee in addition to the opportunity to give online. To view this appeal, click here.

Share your Pride with Springfield College
March 12, 2009

Springfield College and MainSpring join together to create an email to follow-up their November e-solicitation. Using the same color scheme and a similar design layout as the e-solicitation, this email appeal asks donors to extend the pride to current and future students by making a gift. Through the email, donors have the chance to view what is going on around campus via a campus webcam as well as make a gift online or by mail. Three versions of this email were created to send to different constituent groups. Also, a printed mailer was created to compliment the email.
To view this appeal, click here:
Alumni version
Parent version
SHS version

Fordham joins MainSpring to create a series of web appeals
March 11, 2009

An exciting new partnership is formed as Fordham University joins MainSpring to create a series of three e-solicitations - two of which will include video. The first e-solicitation focuses on the importance of gifts to the annual fund. With upbeat music, voiceover and vibrant photographs, this appeal is interesting and engaging. The overall theme of the appeal is that gifts to the annual fund provide specific resources for students so "to them, it's personal." To view this appeal, click here.

Join McDaniel for events this spring
February 25, 2009

To advertise the events going on around campus this spring, McDaniel College teams with MainSpring to create an email. The email serves as a calendar and also a way for viewers to find out more information about each event. To view this appeal, click here.

Rise to the Challenge - Rice partners with MainSpring to build a young alumni micro site
February 25, 2009

The Rice Annual Fund partnered with MainSpring to develop a "micro site" to promote their new young alumni challenge. The micro site features testimonials from young alumni and a mechanism to comment on each testimonial, a donor honor roll, information about the Centennial Challenge, and a questionnaire for Rice young alumni to submit for a chance to be displayed on the page. Rice's clever writing coupled with MainSpring's engaging design makes for an innovative and effective appeal to young alumni to get involved with Rice and make a gift that will be matched. To promote awareness of the site, an email template was created and sent to alumni.
To view this appeal, click here.

Happy Birthday, George!
February 22, 2009

The George Washington University and MainSpring have joined forces to celebrate George Washington's 227th birthday through an html email. Using a background image of a birthday cake, this email asks donors to honor George Washington by making a gift to the university.
To view this appeal, click here.

The Tulane Young Alumni Challenge
February 16, 2009

Tulane University and MainSpring joined together to create an email and a website to educate young alumni on a matching-gift program called the Young Alumni Challenge. Gifts up to $150,000 will be matched 100% by a few members of the GOLD alumni. Through the email, the viewer can click to make a gift or they can click to the Young Alumni Challenge website to get more information.
To view this appeal, click here.

Happy Valentine's Day from McDaniel
February 14, 2009

McDaniel uses this "Hallmark" holiday to wish their alumni couples a Happy Valentine's through this email created with MainSpring. With this email, the viewer can see what's going on around campus and they can update McDaniel on what's going on in their lives. This stewardship piece celebrates the many relationships formed on the Hill.
To view this appeal, click here.

Victory is Sweet. Still
February 11, 2009

Rice University and MainSpring have joined forces to create an e-solicitation with video to advertise the upcoming "College Battle" event. Using video from previous College Battles - in which the students of each resident hall on campus compete in a bike race - this piece is serious but humorous at the same time. The video shows students getting prepared for the event by painting signs, pumping up bike tires and shaving their legs along with the start of the race and the winning team rounding the corner to the finish line. The purpose of the piece is to get alumni to make a gift in honor of their respective group as participation and amount of gifts are part of the overall competition. The e-solicitation sits on the Rice website so a viewer can access the piece via the email sent to them or via the Rice website.
To view this appeal, click here.

Go Green, Share the Pride with McDaniel
January 14, 2009

McDaniel College together with MainSpring developed an email focused on student-athletes and the Green and Gold Club. This email educates alumni on the many ways their gifts, through the Green and Gold Club, supports all McDaniel athletic teams.
To view this appeal, click here.

Join us for winter events at McDaniel
January 6, 2009

McDaniel College and MainSpring teamed up to create an email which advertises the upcoming events this winter and spring. Various dinners and reunions are happening on and off campus and this email serves to get the word out to alumni and friends. Viewers can get more information about a particular event by clicking on the buttons.
To view this appeal, click here.

Tulane: How will you make an impact?
December 17, 2008

Tulane University joined MainSpring to develop three versions of emails that ask "How will you make an impact?" Each email is targeted to a specific constituent group - alumni, parents and faculty/staff. The photos in each of the emails were chosen to specifically relate to the respective group. Although the emails themselves are not holiday-themed, the closing and the subject line are used to wish viewers a happy holiday. To view these appeals, click below:
Alumni
Parents
Faculty/Staff

GW email series
December 10, 2008

The George Washington University and MainSpring joined forces to create an email series which highlights students on campus as well as detail the need for gifts. Nicole Capp and Travis King, both bright and talented students at GW, are featured in their own emails. The third email details the importance of gifts and the fourth email describes how both Nicole and Travis benefit from generous gifts from alumni and friends. To view this series of emails, click below:
Email 1
Email 2
Email 3
Email 4

The Missing 28
December 9, 2008

McDaniel College continued their email series with MainSpring by creating an email that highlights the need to fill the missing 28% of student aid. Tuition continues to cover 72% of a McDaniel education despite the rough economy. In the spirit of the season and with 28 days left in the calendar year, McDaniel asks its donors to help supplement the tuition. To view this appeal, click here.

Emory: Making an impact one student at a time
December 5, 2008

Emory University continued its v-flash series with MainSpring. Alex Kaufman, a law school student, is featured in this latest version. In this piece, Alex discusses how Emory has been a part of his family for a long time as his father is a graduate along with his sister. To view this appeal, click here.

There's still time to support UAA...
December 4, 2008

The University of Alaska Anchorage joined MainSpring to follow-up its November e-solicitation with a "Don't Forget" version. This version utilizes the same design as the previous piece, but has new photography and text. To view this appeal, click here.

Catch Deuce McAllister and what's new at Ole Miss
December 4, 2008

The University of Mississippi and MainSpring teamed up to develop an e-solicitation with video of football star, Deuce McAllister. With inspiring background music and vibrant photography, this piece highlights the important things going on around campus. Between a trip to the Cotton Bowl and the 25th Rhodes Scholar, Ole Miss is an exciting place to be today. Three solicitation versions were created along with one thank you version. To view this appeal, click here.

Season's Greetings and Happy New Year from UC San Diego
December 3, 2008

UCSD joined MainSpring to create a series of holiday-themed emails. Using beautiful beach photography with the words "Season's Greetings" and "Happy New Year" written in the sand, these two emails are nice way to end the year and to begin a new one. With UCSD flip-flops and a party hat next to the writing, the emails are festive and fun. To view these two emails, click below:
Season's Greetings
Happy New Year

Happy Thanksgiving from the Hill
November 24, 2008

McDaniel College continued its email campaign with an email that gives thanks to their students, alumni, parents and staff. This email uses fall photos along with Thanksgiving-themed graphics, to create the warm feeling of the holiday. To view this appeal, click here.

UAA: It's Our Time
November 19, 2008

The University of Alaska Anchorage and MainSpring worked together to create an e-solicitation using vivid imagery and engaging text. This piece highlights the exciting things going on around campus and why it's important to be a part of that excitement. At the end, the viewer has a chance to click through to make a gift online or by mail; to update their contact information; to replay the piece; to send to a friend; and to view the strategic plan. To view this appeal, click here.

Springfield College - Extend the Pride
November 18, 2008

Springfield College teamed with MainSpring to develop an e-brief with variable data. As the viewer clicks through each page of the "book" they will see Polaroid shots pop up as well as read interesting facts about SC. Each viewer will then have his or her own personal paragraph at the end with a salutation and specific giving amounts asked. There are four versions of this e-brief, click here to view one of them.

Rice announces a new campaign
November 7, 2008

Rice University and MainSpring joined forces to create an email that would launch a new fundraising campaign as well as introduce the campaign video. Showcasing an intriguing image of the university mascot, an owl, this email is classic and timeless in its design. Not only can one click to view the campaign video through this email, but there is also a giving button for those who want to go ahead and give to the new campaign. To view this appeal, click here.

Give Green this Halloween
October 31, 2008

The George Washington University and MainSpring teamed up to create a Halloween-themed email that also educates on how the university is "going green" this Halloween. With jack-o-lantern graphics and a spooky spider, this email asks the viewer to not only think of these typical Halloween things - but to also think "green." To help the viewer get started, the email gives the option to give online to save paper. To view this appeal, click here.

Happy Halloween from McDaniel College
October 31, 2008

McDaniel College joined MainSpring to build an email to wish its constituents a Happy Halloween. With festive graphics and the mascot holding a pumpkin - this fun piece will make anyone say trick or treat! To view this appeal, click here.

It's an exciting time at FIU!
October 22, 2008

Florida International University and MainSpring teamed up to create a v-flash featuring one of the many bright and talented FIU students. Jasmin Qyyum, a sophomore at FIU, speaks about why she chose FIU and how it has changed her life. Using vivid images in the backdrop, this piece is inspiring and engaging. To view this appeal, click here.

Alumni, parents and friends, take your places!
October 15, 2008

Happy Birthday McDaniel!
September 23, 2008

McDaniel College joined MainSpring to celebrate the College's birthday through a birthday-themed email. With balloons and the birthday song in traditional birthday fashion, this email urges viewers to make a gift in celebration. To view this appeal, click here.

Join McDaniel for fall events
September 18, 2008

McDaniel College and MainSpring partnered to create an email to advertise various events on and around campus this fall. Using a calendar-like format, this email lists out important information about each event. In addition, viewers can click to learn more about each event. To view this appeal, click here.

Check out your personalized url with UAA!
September 17, 2008

UAA continues its series of campaigns with MainSpring by creating personalized urls for its constituents! Through a mailer and an html email, alumni and friends can find their "purl" and log on to read about what's going on at UAA, take a quick survey and update their contact information. To make it worth their while, once they complete the survey, they are eligible for one of 4 gifts. UAA is gaining momentum with this new and exciting way of connecting with its constituents. To view this appeal, click here.

Triple the Benefit at Florida International University
August 21, 2008

In an exciting new partnership, FIU has teamed with MainSpring to create a series of appeals for the new fiscal year. The first piece is an e-solicitation that introduces a new giving campaign that has great benefits! A gift of $85 gives alumni and friends membership into the Alumni Association, the Panther Cub Club and gives a gift to the Annual Fund - Triple the benefit! To view this appeal, click here.

One year ago...
August 19, 2008

In honor of the one year anniversary of a gift, GW joined MainSpring to create an email that is used to not only thank donors but to give them the opportunity to make their gift this year. This email will be sent out various times through-out the year as an anniversary reminder email. To view this appeal, click here.

It's Reunion time at GW!
August 14, 2008

GW partnered with MainSpring to develop an html email that advertises the upcoming reunion. With key speakers and social events, the weekend is much more than just a reunion! The email not only gives the viewer a chance to register online but it also gives the viewer the opportunity to celebrate their reunion with a gift to the annual gift! To view this appeal, click here.

Celebrate Summer!
July 16, 2008

Even though it's summertime, the Emory Annual Fund is bustling with activity in preparation for the new fiscal year. To commemorate summer, EAF joined MainSpring to create a fun, summer-themed email. With photos of watermelon eating, picnics and jumping in the lake, this email celebrates the joys of summer. Through the email, donors can make a gift online, by mail or by phone as well as get more information. To view this appeal, click here.

It's a mark of distinction wherever you go
July 14, 2008

The Emory Annual Fund continued its summer email campaign with a travel-themed email created with MainSpring. If donors make a gift online by August 31, 2008, they will receive a custom luggage tag to show off their Emory pride. To view this appeal, click here.

An invitation to join Emory's most loyal donors
July 10, 2008

The Emory Annual Fund and MainSpring partnered to create an email that resembles an invitation. New donors are encouraged to give again in order to join the prestigious Judson C. Ward Consecutive Giving Society. The invitation asks for donors to RSVP with a gift online, gift by mail or gift by phone. To view this appeal, click here.

Mark your calendar
July 7, 2008

Together with MainSpring, McDaniel created an email to advertise upcoming events going on around campus this summer and fall. "Carpe diem" was used as a header to catch the attention of viewers. Through the email, the viewer was able to find out more information about the events as well as to register. To view this appeal, click here.

Brian Williams applauds Tulane students
June 19, 2008

Brian Williams spoke at the 2007 commencement ceremony at Tulane University. Tulane partnered with MainSpring to create an e-solicitation which would feature highlights from Williams' speech. By using video, this e-solicitation was interesting and entertaining. Photos of Tulane students were used as a backdrop to the video. At the end of the presentation, the viewer could then click to view photos from the 2008 commencement ceremony as well as click to make a gift. To view this appeal, click here.

An exciting new partnership began as Spelman College joined MainSpring to create an end of fiscal year mini e-brief
June 5, 2008

An exciting new partnership began as Spelman College joined MainSpring to create an end of fiscal year mini e-brief. Using a song sung by an alumna as a backdrop, the mini e-brief encourages the viewers to "choose to change the world" by giving a gift to Spelman. And for added impact, each gift will be matched. This vibrant, eye-catching design showcases Spelman women in action. To view this appeal, click here.

University of Rochester - Better than Ever
June 3, 2008

The University of Rochester partnered with MainSpring to develop 10 versions of an email solicitation. Each version was created for a specific department at the university. The basic, overall design was the same for all of the emails but the text and photos were different. Each email focused on the importance of gifts to each department. To view these appeals, click on a link below.
The College: http://www.mainspringmc.com/rochester/urd1a/college.html
College of Arts and Sciences: http://www.mainspringmc.com/rochester/urd1b/CAS.html
School of Engineering and Applied Sciences: http://www.mainspringmc.com/rochester/urd1c/SEAS.html
Warner School of Education: http://www.mainspringmc.com/rochester/urd1d/Warner.html
Eastman School of Music: http://www.mainspringmc.com/rochester/urd1e/Eastman.html
Simon School of Business: http://www.mainspringmc.com/rochester/urd1f/Simon.html
School of Nursing: http://www.mainspringmc.com/rochester/urd1g/Nursing.html
School of Medicine Alumni: http://www.mainspringmc.com/rochester/urd1h/SMD_Alumni.html
School of Medicine Residents and Fellows: http://www.mainspringmc.com/rochester/urd1j/SMD_Residents.html
* School of Medicine PhD: http://www.mainspringmc.com/rochester/urd1i/SMD_PhD.html

Tick Tock
May 21, 2008

Time is running out to support the George Washington University. GW teamed with MainSpring to create an email for donors and non-donors which serves as a reminder that their gifts need to be made by June 30 in order to support this year's campaign. Using a graphic of a campus clock with the hands reading almost 12:00, this email gives donors two ways to make a gift - online or by mail. To view this appeal, click here.
Donors: http://www.mainspringmc.com/gw/gwu4a/ticktock.html
Non-donors: http://www.mainspringmc.com/gw/gwu4b/ticktock.html

Rice students in action
May 15, 2008

Rice University and MainSpring have teamed up for a new and exciting venture - to create a series of informational emails which would educate donors on the interesting things going on around campus as well as give them a chance to make a gift before the end of the fiscal year. Each email highlights a different student's impact on Rice and the Houston community. Donors can also update their contact information and tell "why they give" to Rice through the emails. To view these appeals, click here.
Email 1: http://www.mainspringmc.com/rice/raf1/emaila.html
Email 2: http://www.mainspringmc.com/rice/raf2/emaila.html
Email 3: http://www.mainspringmc.com/rice/raf3/emaila.html
Email 4: http://www.mainspringmc.com/rice/raf4/email.html

It's commencement time at Emory
May 12, 2008

Emory joins MainSpring to encourage their donors to "leave their mark" by making a gift to the Annual Fund through this commencement-themed email. Although commencement usually signals the end of the year, Emory's fundraising year continues through August 31. The graduates have left their indelible mark and now it's time for donors to leave their mark! To view this appeal, click here.

McGill University - creating the next generation of global citizens
May 6, 2008

The McGill Annual Fund followed their December e-solicitation with a commencement-themed e-solicitation created with MainSpring. Using spring-like graphics, the piece showcased scholarship recipients and described how gifts have impacted these students' education at McGill. The illustrations mixed with real photographs make this piece eye-catching and interesting. The bold colors and exciting animation help to engage the viewer. To view this appeal, click on the links below:
Solicitation version - http://www.mainspringmc.com/mcgill/spring2008/solicitation.html
Stewardship version - http://www.mainspringmc.com/mcgill/thankyou/thankyou.html

Join the 834 Club at Emory
April 25, 2008

The Emory Annual Fund teamed with MainSpring to advertise their 834 Club. Using different phrases incorporating 834, this email is bold and eye-catching. A gift of $8.34, $18.34, $28.34, etc. makes one a member of the 834 Club. Comparing every day items such as the cost of a pizza, the cost of a coffee and soon to be the cost of one gallon of gas, this email shows donors that a gift of any amount can make a huge impact at Emory. To view this appeal, click here.

Integrated marketing campaigns with personalized urls (PURLs)
April 21, 2008

Are you familiar with PURLs? If not, you should be. Everyone will be using PURLs within the next two years to communicate with your constituents - do you want to reach them first? MainSpring has partnered with MindFireInc., the industry leader in integrated marketing strategies, to provide our clients with powerful integrated marketing campaigns. Leverage your direct mail with your email marketing by using a personalized url ("PURL") to entice your donor to visit his/her personalized website online. For instance, if your donor's name is Angelica Stone, then her purl could be www.AngelicaStone.MyUniversity.com. MainSpring's integrated marketing campaigns contain customized media including:

Flash videos
Survey pages
Pre-populated update contact information forms
Trigger emails to be sent to your staff based on a constituent's response to a survey question
Automatic, customized follow-up emails
Additional, customizable content based on your goals and objectives!

The mailer and email will direct your donor to a campaign that is uniquely customized based on her profile. Because you can track her interaction with the campaign, you can document her interests and preferences, capture her contact information, and follow up with her in real-time. The best part - you will have access to all of this data 24/7 throughout the tracking period, and you can edit your campaign during the tracking period. Use integrated marketing campaigns for event marketing, donor acquisition, donor retention and also career services promotions to alumni, new student admissions, and special programs advertising. MainSpring's integrated marketing campaigns will bring your fundraising and marketing efforts to the next level by increasing constituent engagement and fulfillment, and your ROI!

For detailed pricing information, please contact Stephanie Rasamny at 434.295.4688 or sirasamny@mainspringmc.com. To learn more about MainSpring's other products and services, please visit our website at: www.mainspringmc.com. We look forward to hearing from you!

Celebrating Earth Day with Emory
April 21, 2008

The Office of Sustainability Initiatives at Emory University joined MainSpring to create an email that showcased the many ways that the Emory campus is "going green." From Greenspace protection and alternative transportation to energy conservation and recycling, Emory is leading the way in making the Earth a better place to live. When you make a gift to the Office of SI, you will support all of these important initiatives on campus. To view this appeal, click here.

Celebrate progress and pride with UAA
March 31, 2008

UAA joined MainSpring to develop an upbeat, energetic email that celebrates the recent accomplishments of its men's and women's basketball teams as well as celebrates the progress of the University. The email encourages viewers to make a gift, update their contact information, find out what's new on campus and send the email to a friend. To view this appeal, click here.

It is Survival of the Nicest at Emory
March 26, 2008

The Emory Annual Fund highlights research completed at the Yerkes Primate Research Center through an email created with MainSpring. An Emory professor discovered that animals resolve conflicts and repair relationships, so as it turns out, it is survival of the nicest! Viewers can make a gift online, by mail, by phone or find out more information about Yerkes through this email. To view this appeal, click here.

Make a gift and Make an impact at Tulane
March 19, 2008

Tulane alums get a chance to see the real effects of their gifts through an e-solicitation designed with MainSpring. It's easy to say how monetary gifts make an impact on a campus, but Tulane took it a step further and showed how gifts support new discoveries, help to retain exceptional faculty and fund scholarships. With upbeat music and bold graphics, this piece is engaging and uplifting. To view this appeal, click here.

At McDaniel, alums are making a difference
March 11, 2008

McDaniel College gave their alumni a sneak peek into what life is like for a student today through an e-solicitation created with MainSpring. Using voiceover as an added element, this piece showed alumni how their gifts to the Annual Fund make a difference every day in the lives of McDaniel students. To view this appeal, click here.

Put yourself in their shoes!
March 7, 2008

Emory joined MainSpring to create a unique version of MainSpring's e-brief tool. The email that is used to distribute the e-brief is the cover of book. Once the viewer clicks on the book, the animated e-brief opens up and shows a spread of photos and text. The viewer then has the option to click on giving buttons. To view this appeal, click here.

It's class gift time!
March 5, 2008

Emory took the opportunity to reach out to the parents of Emory students through this email created with MainSpring. The purpose of the email is was to encourage parents to honor their Emory student through a gift to their respective class gift campaign. To view this appeal, click here.

Emory is Opening Doors
March 3, 2008

Emory joined MainSpring to create an email focused on ways that they are "opening doors" for their students through humanitarian relief projects and study abroad programs to chronic disease research. Using photos of doors around campus, this email shows donors that many of the opportunities afforded to students would not be possible without the support of its donors. To view this appeal, click here.

Online Community
February 27, 2008

McDaniel realizes that their constituents lead very busy lives - so they want to make it easier for their alums to stay connected. In a fun and creative way, McDaniel incorporated a cartoon to create an email with MainSpring to advertise their online community. Through the email, the viewer is able to join the online community and to make it easier; the email provides a unique identification number to be used in the registration process. To view this appeal, click here.

Are you Green Terror proud?
February 21, 2008

McDaniel teamed with MainSpring to create an email that shows various donors who are "Green Terror Proud" and asks the rest of their alumni if they are "Green Terror Proud" too. The email gives the viewers a change to track the Annual Fund's progress as well as make gifts and find out more information on becoming "Green Terror Proud." To view this appeal, click here.

Going green with Emory
February 19, 2008

Donors can be environmentally friendly by giving online through this email created by the Emory Annual Fund and MainSpring. By joining the 834 Club, donors can have preauthorized monthly gifts automatically charged to their credit cards which would do away with checks, postage and paper pledge reminders. To view this appeal, click here.

Happy Presidents' Day from the Emory Annual Fund
February 19, 2008

The Emory Annual Fund continues their email series with a celebratory-themed email to commemorate Presidents' Day.
The Emory Annual Fund continues their email series with a celebratory-themed email to commemorate Presidents' Day. Using a photo of Mt. Rushmore, this email asks for donors to lead the way, like the leaders before them, by making a gift to the Annual Fund. To view this appeal, please click here.

Emory is Making a BIG Fuss!
February 15, 2008

The Emory Annual Fund is "Making a Big Fuss" over its new donors with this email created by MainSpring. Donors who gave for the first time were sent this email which described the positive things going on at Emory because of these new gifts. The email also served as a place where donors could renew their support of the University. To view this appeal, click here.

Happy Valentine's Day McDaniel couples!
February 14, 2008

McDaniel joined MainSpring to create an email geared toward couples whose love story began at McDaniel. This Valentine�s Day themed-email asks couples to go back and reminisce about their days at the College. It also gives viewers the opportunity to see what�s new at McDaniel and to see the upcoming events happening on campus. To view this appeal, click here.

Happy Valentine's Day from the Emory Annual Fund!
February 14, 2008

Using Valentine's Day as a theme, this email asks viewers to remember the special bond that they share with Emory.
Using Valentine's Day as a theme, this email asks viewers to remember the special bond that they share with Emory. To honor this special bond, alumni are asked to make a gift to the Annual Fund. This email is one in a large series of emails created for the Annual Fund. To view this appeal, please click here.

E-connect with Emory
February 9, 2008

The Emory Office of Undergraduate Admission partnered with MainSpring to create a way for admitted students to explore the campus from their hometowns.
The Emory Office of Undergraduate Admission partnered with MainSpring to create a way for admitted students to explore the campus from their hometowns. Emory E-connect offers information ranging from student extra-curricular activities and academics to Atlanta attractions and the importance of being a "green" campus. More interactive than a streaming video or virtual tour, this tool will help make a student's decision to attend Emory University a little easier! Check back with us in April to see Emory E-connect!.

Say hello with an e-postcard!
February 8, 2008

The Emory Alumni Association partnered with MainSpring to create this unique way for alumni to send greetings to friends and family through the Emory e-postcard.
The Emory Alumni Association partnered with MainSpring to create this unique way for alumni to send greetings to friends and family through the Emory e-postcard. The application offers many different photos, layouts and formatting options to choose from - - let the fun begin! In addition, MainSpring created the backend programming to allow the Alumni Association to swap out photos as often as they'd like. To view the application, click here and use the e-postcard graphic to launch the application. Enjoy!

Superbowl XLII
February 6, 2008

The Superbowl is the theme for this Emory Annual Fund email.
The Superbowl is the theme for this Emory Annual Fund email. The email encourages donors to help carry the EAF to victory through gifts of any size to the Annual Fund. This email is one in a large series of emails created for the Emory Annual Fund. To view this appeal, please click here.

Happy New Year from Emory
January 2, 2008

Emory joins MainSpring to continue their email series with a piece that describes how the tradition of News Years started long ago.
Emory joins MainSpring to continue their email series with a piece that describes how the tradition of News Years started long ago. To keep the tradition going, Emory hopes to inspire donors to add making a gift to the Emory Annual Fund to their list of resolutions. To view this appeal, please click here.

McGill: New ideas take flight
December 20, 2007

The Alma Mater Fund at McGill University teamed up with MainSpring to develop an e-solicitation with two versions - a solicitation and a thank you version.
The Alma Mater Fund at McGill University teamed up with MainSpring to develop an e-solicitation with two versions - a solicitation and a thank you version. This e-solicitation focuses on the many ways in which gifts to the Alma Mater Fund help to further the successes at the University. Using illustration and animation, the e-solicitation is both entertaining and educational. To view this appeal, please click here.

Cultivating Creativity at Converse College
December 18, 2007

Converse College teamed up with MainSpring to develop an email appeal that highlights Converse's commitment to creativity.
Converse College teamed up with MainSpring to develop an email appeal that highlights Converse's commitment to creativity. In this first email of the series, Converse hopes to show donors how they can help empower young women to become innovative thinkers and leaders who will effect real and positive change in the world. To view this appeal, please click here.

Happy Holidays from Tulane
December 15, 2007

Tulane partnered with MainSpring to create an e-solicitation that shows how a Tulane education extends beyond the classroom.
Tulane partnered with MainSpring to create an e-solicitation that shows how a Tulane education extends beyond the classroom. In the spirit of the season, with snowflakes coming down, Tulane hopes to inspire alumni, friends and family to give through this warm and engaging e-solicitation. To view this appeal, please click here.

Great things come from small beginnings at Morehouse College
December 11, 2007

Showing ways that small gifts make great impacts at Morehouse, this email aims to show young alumni that the size of the gift does not matter - all gifts make a difference.
Showing ways that small gifts make great impacts at Morehouse, this email aims to show young alumni that the size of the gift does not matter - all gifts make a difference. This email is the second in a series of end of 2007 appeals created by MainSpring for Morehouse College. To view this appeal, please click here.

Introducing the v-flash e-solicitation
December 6, 2007

MainSpring partners with the Emory Annual Fund to debut their new tool - the v-flash e-solicitation.
MainSpring partners with the Emory Annual Fund to debut their new tool - the v-flash e-solicitation. In this appeal, the Emory Annual Fund features Julius Oatts, an Emory senior, who discusses how gifts to Emory affect his life as a student. This innovative e-solicitation uses his personal story to inspire donors to give. The appeal will be a part of a larger group of appeals. Check back with us to see more! To view this appeal, please click here.

We are Morehouse, We create opportunity
November 22, 2007

Morehouse joined MainSpring to create an e-solicitation that promotes an incredible giving opportunity at Morehouse College - The Opportunity Fund.
Morehouse joined MainSpring to create an e-solicitation that promotes an incredible giving opportunity at Morehouse College - The Opportunity Fund. Voice over with three Morehouse seniors adds impact to the message. The completion rate to the giving buttons in this e-soliciation was almost 3 times higher than direct mail. To view this appeal, please click here.

Be a part of the foundation for the future at McDaniel
November 20, 2007

McDaniel continued their email campaign with a piece for their young alumni that advertises the Cornerstone Society.
McDaniel continued their email campaign with a piece for their young alumni that advertises the Cornerstone Society. Highlighting their college journey through the phrases "new beginnings," "rite of passage," "your legacy" - the Cornerstone Society is a way for young alumni to give back. This email serves as a place for young alumni to get information and also to join the society. This email is one in a series of html emails created for McDaniel. To view this appeal, please click here.

Celebrating Alumni at McDaniel
November 15, 2007

McDaniel joined MainSpring to create an email to advertise the upcoming Reunion Weekend.
McDaniel joined MainSpring to create an email to advertise the upcoming Reunion Weekend. Showing photos from the past, McDaniel hoped to encourage alumni to save the date on their calendar for their reunion but to also give back to the College. This email is one in a series of html emails created for McDaniel. To view this appeal, please click here.

McDaniel College turns back the hands of time
November 6, 2007

McDaniel paired with MainSpring to create an e-solicitation that compares the College of today with the College of the past.
McDaniel paired with MainSpring to create an e-solicitation that compares the College of today with the College of the past. Using the flip of a calendar along with black and white photos of the past and colored photos of today, the text focused on the differences in the costs of books, tuition and scholarships. A thank you version was also created to thank those who have already donated. To view the solicitation version of this appeal, please click here. To view the thank you version of this appeal, please click here.

Converse College partners with MainSpring!
October 23, 2007

Converse College and MainSpring work together this fall to create a series of html emails.
Converse College and MainSpring work together this fall to create a series of html emails. Check back to see the final products created for Converse College.

Morehouse College signs on with MainSpring!
October 22, 2007

Morehouse College signs on with MainSpring to develop a series of html emails and e-solicitations.
Morehouse College signs on with MainSpring to develop a series of html emails and e-solicitations. The historically black college has set its sights on promoting a new giving opportunity through an e-solicitation and to also encourage young alumni to give to the Annual Fund through html emails. Check back to see the final products created for Morehouse.

MainSpring goes international!
October 17, 2007

MainSpring has begun a new and exciting partnership with McGill University of Montreal, Canada.
MainSpring has begun a new and exciting partnership with McGill University of Montreal, Canada. Two sets of e-solicitations, with two versions each, will be created. A winter appeal will be developed to include a thank you and an ask as well as a spring appeal which will include the same two versions. Check back to see the final product created for McGill.

Thank you from Emory!
October 10, 2007

The Emory Annual Fund took the opportunity to thank donors who gave during the 2006-2007 fiscal year through an html email created in conjunction with MainSpring.

Don your green and gold!
October 3, 2007

Don your green and gold! October is a busy month at McDaniel. To ensure that all alumni are informed of the goings-on around campus, McDaniel joined MainSpring to create an html email that serves as a calendar of the events as well as a place where alumni can register for the specific events and make gifts online.
October is a busy month at McDaniel. To ensure that all alumni are informed of the goings-on around campus, McDaniel joined MainSpring to create an html email that serves as a calendar of the events as well as a place where alumni can register for the specific events and make gifts online.A second version of this email was created and sent after one of the events was over to advertise the two remaining events. This email is one in a series of html emails created for McDaniel. To view the email,please click here.

Welcome back, Parents!
September 22, 2007

McDaniel partnered with MainSpring to create two versions of an email sent to parents to welcome them and their students back to campus and to also point out the many improvements to campus made possible by parent donations.
McDaniel partnered with MainSpring to create two versions of an email sent to parents to welcome them and their students back to campus but to also point out the many improvements to campus made possible by parent donations. The first version encouraged alumni parents to remember their college days at McDaniel and the second version asked non-alumni parents to reflect on the day that their student was accepted to McDaniel. This email is one in a series of html emails created for McDaniel. To view the email,please click here.

Calling all McDaniel Alumni!
September 14, 2007

The McDaniel html email series continues with this email that informs alumni that students from the phone center will be calling them soon.
The McDaniel html email series continues with this email that informs alumni that students from the phone center will be calling them soon. With tight shots of actual phone center students along with a brief description of each student, the piece aims to show alumni the real faces of McDaniel students. The email also gives donors the opportunity to give online as well as a place to update their information and to view upcoming events. This appeal is one in large series of html emails that MainSpring is creating for McDaniel. To view the email,please click here.

Thank you from McDaniel College
September 12, 2007

McDaniel continues its annual giving campaign with the help of MainSpring by creating a series of html emails.
McDaniel continues its annual giving campaign with the help of MainSpring by creating a series of html emails. The first in the series is a thank you email sent to donors to the 06-07 campaign. This piece used the same look as a postcard that was sent out previously. The goal of the piece was to genuinely thank the donors but to also give them a chance to be one of the first to donate to the upcoming campaign online. To view the email,please click here.

Catch the WAVE at Tulane!
September 10, 2007

HTML emails - Building relationships through constant communication
August 23, 2007

Do you ever wish there was an efficient way to keep your alumni, parents, friends, and current students informed of the events happening on your campus all year long? Do you wish there was an effective way to offer your constituents an easy way to make gifts to specific campaigns without having to do all that mailing?
Do you ever wish there was an efficient way to keep your alumni, parents, friends, faculty and staff informed of the events happening on your campus all year long? Do you wish there was an effective way to offer your constituents an easy way to make gifts to specific campaigns without having to do all that mailing? MainSpring's series of HTML emails is the answer! Emory University saw such success that they have signed on for another series of emails and McDaniel College has joined MainSpring for this creative approach to solicitations for the 2007-2008 fiscal year. These monthly emails can range from an invitation to an event or a solicitation for a specific scholarship. The Emory Annual Fund compared online giving in October '06 after sending two html email solicitations to October 05 (no html email solicitations were sent out). The Annual Fund saw a 397% increase in online giving and a 152% increase in number of gifts. In addition, the Annual Fund was able to fund three scholarships through one of the html emails. Sample emails are listed throughout the News section of our website. To view a list of the HTML emails,please click here.

Catch the spirit at Emory Homecoming and Reunion Weekend 2007!
August 22, 2007

Following up their commencement weekend e-brief, The Emory Alumni Association joined MainSpring to create a piece with an autumnal feel that would advertise the events of the homecoming and reunion weekend.
Following up their commencement weekend e-brief, The Emory Alumni Association joined MainSpring to create a piece with an autumnal feel that would advertise the events of the homecoming and reunion weekend. The script offers ways for alumni to "catch the spirit"� by reconnecting with alumni and enjoying food and fun on the quad. The goal of the piece is to encourage attendance at the events and to encourage registration online. Homecoming and the fall season just seem to go together so the EAA played off of that fact to create this interesting and engaging piece. To view this appeal,please click here.

Lose your voice at Michigan Stadium!
August 21, 2007

In this exciting new partnership, The University of Michigan has teamed with MainSpring to create an e-brief with a new twist to advertise the homecoming and reunion weekend.
In this exciting new partnership, The University of Michigan has teamed with MainSpring to create an e-brief with a new twist to advertise the homecoming and reunion weekend. Using eye-catching graphics which almost jump off the screen and playful text, this e-brief really takes alumni back to their days of cheering on the Wolverines at football games, late-night pizza eating and just fooling around with friends. In case the viewer is short on time, each page of the e-brief has a link to register, to give and to book accommodations along with a "contact us" button. The email, which accompanies the e-brief, is like a virtual invitation coming out of a student's mailbox. The goal of the entire piece is to create nostalgia for the viewer by bringing them back to their college days at Michigan. To view this appeal,please click here.

Emory: The Parent-to-Parent Network
August 20, 2007

The Emory Annual Fund joined MainSpring to create an html email to send to the parents of incoming freshman.
The Emory Annual Fund joined MainSpring to create an html email to send to the parents of incoming freshman. This email informs the parents of the Parent-to-Parent Network which is a unique organization which helps them stay connected to the university as well as to answer any questions they may have regarding their student's education. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal,please click here.

GW: Thank you for supporting OUR GW!
August 14, 2007

GW partnered with MainSpring to follow up their June e-solicitation campaign with a thank you html email sent to donors.
GW partnered with MainSpring to follow up their June e-solicitation campaign with a thank you html email sent to donors. Using vibrant photos of students and of landmarks of the Washington DC campus, GW continues its "Many Faces, One Community, Our GW" theme with this email. GW also used this opportunity to inform their donors that this was a record breaking year for donations to the Annual Fund! To view this appeal, please click here.

MainSpring: Skip the Stamp - Send an Email
August 10, 2007

With postage costs on the rise for the second time in two years, it's time to re-evaluate how much mail we're sending and to whom we're sending it.
With postage costs on the rise for the second time in two years, it's time to re-evaluate how much mail we're sending and to whom we're sending it. MainSpring is working with secondary schools, colleges and universities to develop email appeals that drive more people to make a gift, register for events, and volunteer their time online. There will always be some donors who want to receive hard copy appeals and send in their checks by mail, but the group of paper-free donors continues to grow as smart phones become more pervasive, online transactions more secure and buying stamps less convenient.

Our clients have found that e-appeals are about one tenth of the cost of their direct mail efforts and that the ROI of e-appeals is increasingly competitive with that of their direct mail appeals. Furthermore, online giving trends indicate that online donors have a higher retention rate and are making larger gifts than those who give by phone or mail.

So skip the stamp and try soliciting some or all of your donors online for the next appeal. We bet you'll gain more than just the 41 cents. Contact us at 434-295-4688 or by email at sales@mainspringmc.com to learn more about our customized e-appeals. We hope to hear from you soon!

To view a sample email appeal, please click here.

Emory: Yerkes National Primate Research Center
August 9, 2007

The Emory Annual Fund joined MainSpring to design an html email piece that would showcase the accomplishments at Yerkes.
The Emory Annual Fund joined MainSpring to design an html email piece that would showcase the accomplishments at Yerkes. From studies on Alzheimer's and Parkinson's to developing vaccines for the world's most devastating diseases, this email shows donors that their gifts can make a difference. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Fulfilling Your Pledge
August 8, 2007

Continuing the series of reminder emails, the final Telefund piece focused on the students who benefit from the gifts that were pledged.
Continuing the series of reminder emails, the final Telefund piece focused on the students who benefit from the gifts that were pledged. These emails are only sent to those donors who have pledged a gift through the Tele-thon but they have not fulfilled the pledge. With the fiscal year coming to an end, the Annual Fund's goal is to encourage everyone who pledged a gift to follow through. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Reminding you of your pledge
July 17, 2007

Emory's HTML email campaign continues with this third reminder piece that serves as a way for donors to fulfill their pledge payment through an online payment or payment by mail or phone.
Emory's HTML email campaign continues with this third reminder piece that serves as a way for donors to fulfill their pledge payment through an online payment or payment by mail or phone. The design evokes the feeling of sitting at work and crossing things of your to-do list - one of those things is making your gift to Emory by August 31st! These reminder emails are only sent to those donors who have pledged a gift through the Tele-thon but they have not fulfilled the pledge. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Our Greater Potential
July 10, 2007

MainSpring worked with Emory University to create an e-solicitation that would not only showcase Emory's accomplishments but would also express the idea that if every capable, bright student could afford an Emory education - the list of accomplishments would continue to grow.
MainSpring worked with Emory University to create an e-solicitation that would not only showcase Emory's accomplishments but would also express the idea that if every capable, bright student could afford an Emory education - the list of accomplishments would continue to grow. The mix of music and a voiceover packs a powerful punch with this engaging piece. The black background gives this piece a serious tone that encourages the viewer to think about the impact their contribution could have at Emory University. To view this appeal, please click here.

Emory: Time is winding down
June 29, 2007

As the end of the fiscal year approaches, Emory partnered with MainSpring to create this timely appeal.
As the end of the fiscal year approaches, Emory partnered with MainSpring to create this timelyappeal. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Reminding you of your pledge
June 19, 2007

Emory's HTML email campaign continues with this second reminder piece that serves as a way for donors to fulfill their pledge payment through an online payment or payment by mail or phone.
Emory's HTML email campaign continues with this second reminder piece that serves as a way for donors to fulfill their pledge payment through an online payment or payment by mail or phone. The buttons on this appeal were creatively displayed in an image that resembled a credit card to hopefully encourage online giving. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

The George Washington University: many Faces...One Community...OUR GW!
June 18, 2007

The George Washington University teamed up with MainSpring to re-invent a previous e-solicitation by using new photos, text, and music.
The George Washington University teamed up with MainSpring to re-invent a previous e-solicitation by using new photos, text, and music. With a new theme in hand, Our GW, the university's goal was to show alumni how GW is a mainstay in the community through the involvement of the many faces of their student body. To view this appeal, please click here.

Emory: Goizueta Today
June 16, 2007

The Business School of Emory, Goizueta, teamed with MainSpring to create an informative email showcasing the accomplishments of the school to encourage giving.
The Business School of Emory, Goizueta, teamed with MainSpring to create an informative email showcasing the accomplishments of the school to encourage giving. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Say I do to Emory with this email!
June 14, 2007

Many people meet their future spouses at college.
Many people meet their future spouses at college. Emory used this fact along with an image of a couple on their wedding day to appeal to couples. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

The UC Berkeley Haas School of Business: Brainstorming for Our Future
June 12, 2007

The University of California at Berkeley Haas School of Business wanted to take an unconventional approach to the traditional e-solicitation.
The University of California at Berkeley Haas School of Business wanted to take an unconventional approach to the traditional e-solicitation. They joined MainSpring to create an interactive and engaging end of fiscal year piece that allowed the viewer to explore a mind map. Using a chalkboard as the backdrop, the piece was eye-catching and interesting. By clicking on each of the mind map ideas, the viewer can expand the branch and read about current work and achievements at the Haas School. Throughout the piece, the viewer has the option to go straight to the giving page if they are short on time and ready to give. The goal of this piece was to show alumni how their gifts can help this elite institution continue to lead through innovation. To view this appeal, please click here.

Tulane University: The Power of One
June 6, 2007

Tulane partnered with MainSpring to develop an e-solicitation to end their fiscal year.
Tulane partnered with MainSpring to develop an e-solicitation to end their fiscal year. By using the Tulane T interchangeably with the number 1, this piece focused on the power of one. From 1 hullabaloo to 1 collaboration and 1 stone to 1 donor, Tulane aimed to show alumni what a difference one can make, especially one gift. To view this appeal, please click here.

McDaniel College: Putting Together the Pieces of our Puzzle
June 5, 2007

MainSpring partnered with McDaniel to create a unique e-solicitation that is not only puzzling but informative.
MainSpring partnered with McDaniel to create a unique e-solicitation that is not only puzzling but informative. The viewer is asked to put together the pieces of a puzzle that will in the end make a picture of the campus. When each puzzle piece is connected, a reason to give is prominently displayed on screen (take a look and you'll see). This piece not only provides a fun and interactive game for the viewer, but it also gives significant reasons why recipients should support McDaniel College. To view this appeal, please click here.

Emory: Another year comes to an end
June 1, 2007

Emory took advantage of the commencement weekend to appeal to graduates in an html email.
Emory took advantage of the commencement weekend to appeal to graduates in an html email. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Experience of a Lifetime
May 18, 2007

Using incredible photos from abroad, this html email appeal was targeted to alumni who live overseas or have studied overseas through the Emory study abroad program.
Using incredible photos from abroad, this html email appeal was targeted to alumni who live overseas or have studied overseas through the Emory study abroad program. By highlighting the enormous expenses student incur while studying abroad, Emory hopes to motivate their target group to give a gift to the study abroad fund. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Robert Woodruff/Bobby Jones Scholarship
May 4, 2007

Sent to past recipients of these two prestigious scholarships, Emory used this email to encourage the target group to give to the scholarship fund.
Sent to past recipients of these two prestigious scholarships, Emory used this email to encourage the target group to give to the scholarship fund. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

UDC: Reaching out to alumni, friends and our community
April 29, 2007

The University of the District of Columbia teamed up with MainSpring to create an alumni newsletter.
The University of the District of Columbia teamed up with MainSpring to create an alumni newsletter. With vivid graphics, interesting stories, and plenty of alumni news, the newsletter is being used to connect alumni with their alma mater. This piece was also used as an advertisement for UDC's new alumni campaign. Their goal is to increase alumni support through this new campaign and what a better way to advertise but with a newsletter.

Emory: Presenting the Legacy Award
April 27, 2007

The Annual Fund promotes another unique giving opportunity through this html email.
The Annual Fund promotes another unique giving opportunity through this html email. Emory alumni are asked to make donations towards book awards given to legacy students of the University. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory Alumni Association: A Time to Celebrate
April 24, 2007

The commencement week at Emory University is a very busy time with many events going on all over campus.
The commencement week at Emory University is a very busy time with many events going on all over campus. The Emory Alumni Association utilized MainSpring's e-brief product to create a unique way to inform graduates, alumni, faculty, family and friends of the goings-on during commencement week. The e-brief is a virtual invitation that opens like a book and flips as the viewer clicks through. Using photos from the previous year as a background, a scroll unrolls to list the events organized by date and time. At the end of the invitation, giving buttons are prominently displayed. To view this appeal, please click here.

Emory: Telefund Pledge Reminder
April 17, 2007

After a telefund pledge drive, Emory used this email as a gentle reminder to those who pledged a gift to follow through with payment.
After a telefund pledge drive, Emory used this email as a gentle reminder to those who pledged a gift to follow through with payment. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

UC Berkeley celebrates their reunion classes!
April 12, 2007

MainSpring has begun a new and exciting partnership with UC Berkeley. UC Berkeley partnered with MainSpring to develop an appeal to encourage giving for reunion classes.
MainSpring has begun a new and exciting partnership with UC Berkeley. UC Berkeley partnered with MainSpring to develop an appeal to encourage giving for reunion classes. MainSpring developed four main versions and 11 customized Flash videos to target more specifically 11 classes celebrating their reunion. Each version was carefully designed to pinpoint important events that took place during the specific timeframe.
To view the Class of 1952 version of this appeal, please click here. To view the Class of 1967 version of this appeal, please click here. To view the Class of 1982 version of this appeal, please click here. To view the Class of 2002 version of this appeal, please click here.

Emory: You know you're an adult when...
April 10, 2007

Appealing to their newest alumni, the annual fund used this solicitation to encourage young alumni to become a part of the 834 Club.
Appealing to their newest alumni, the annual fund used this solicitation to encourage young alumni to become a part of the 834 Club. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory Class Gift
March 30, 2007

Five versions of this email were created to solicit donations to the Emory class gift for each respective class - Senior, Junior, Sophomore, Freshman and one version was sent to the parent's of Emory students, giving these parents the opportunity to donate to their student's fund.
Five versions of this email were created to solicit donations to the Emory class gift for each respective class - Senior, Junior, Sophomore, Freshman and one version was sent to the parent's of Emory students, giving these parents the opportunity to donate to their student's fund. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

What is uniquely Tulane?
March 28, 2007

Tulane University challenged their alumni to imagine their days at Tulane without inspiration and research, oak trees and a student center.
Tulane University challenged their alumni to imagine their days at Tulane without inspiration and research, oak trees and a student center. Tulane partnered with MainSpring to create an e-solicitation using vivid imagery to show alumni how their gifts make Tulane the unique university that it is today. This single version e-solicitation was sent to all Tulane alumni and achieved an estimated completion rate of 9%. To view this appeal, please click here.

At McDaniel, every gift counts!
March 13, 2007

McDaniel College teamed up with MainSpring to target non-donors with this e-solicitation.
McDaniel College teamed up with MainSpring to target non-donors with this e-solicitation. This group of alumni has either not given in five or more years or never given to the college in any capacity, and so with this piece McDaniel hoped to convert them into donors. Photos of professors (current and former), traditions and even the messy crab feast personalized the appeal for these non-donors. Ending with the powerful statement "Every Gift Counts," McDaniel's goal was to show this group of alumni that whatever the amount they give, it will make a difference. The e-solicitation achieved an 18% open rate and a 6% completion rate! To view this appeal,please click here.

Emory: Adopt-A-Scholar
February 21, 2007

The Adopt-A-Scholar program at Emory is a unique opportunity for Alumni.
The Adopt-A-Scholar program at Emory is a unique opportunity for alumni. The goal of this email was to increase alumni participation in the program. Emory funded three scholarships with the help of this html email appeal. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

E-solicitations - Not just for Alumni at Tulane University
February 16, 2007

When you think of an e-solicitation, you usually think of reaching out to alumni with a captivating piece that will bring them back to their college days so they will in turn give to the University.
When you think of an e-solicitation, you usually think of reaching out to alumni with a captivating piece that will bring them back to their college days so they will in turn give to the University. Tulane University took it a step further and reached out to their faculty and staff. They partnered with MainSpring to create an e-solicitation that showed the faculty and staff that they are an integral part of the University and that their donations are just as important for the growth of Tulane. This e-solicitation was sent as the primary appeal in the faculty and staff campaign for FY06-07. The appeal was sent to full time and part time faculty and staff at Tulane and achieved an open rate of 20.7%. To view this appeal, please click here.

Happy Valentine's Day from Emory!
February 14, 2007

Two versions of this appeal were created, one to Emory couples and one to non-couples.
Two versions of this email were created, one to Emory couples and one to non-couples. Using the Valentine's Day holiday as a backdrop, Emory used this email as a solicitation appeal. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: I Scream, You Scream...we all scream for the Annual Fund Ice Cream Social!
February 7, 2007

This email was used as an advertisement and registration to an ice cream social event held on campus for Emory's freshman legacy students.
This email was used as an advertisement and registration to an ice cream social event held on campus for Emory's freshman legacy students. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Dessert with 12 Friends
January 29, 2007

The Emory Annual Fund sent out this email invitation to get alumni more involved with students at Emory.
The Emory Annual Fund sent out this email invitation to get alumni more involved with students at Emory. This event is held in conjunction with another event, Dinner with 12 Strangers sponsored by the Annual Fund at Emory. After meeting at the dinner in the fall, this group of alumni and students will gather again for dessert in the spring. The Annual Fund used the email to remind participants about the upcoming event and to facilitate registration. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Dinner with 12 Strangers
January 19, 2007

The Emory Annual Fund used this piece as an invitation to their "Dinner with 12 Strangers" event.
The Emory Annual Fund used this piece as an invitation for alumni to host a "Dinner with 12 Strangers." The premise of the dinner is that 12 strangers, all affiliated with Emory in some way whether they are students, alumni or faculty, gather for an evening of conversation, good food and camaraderie. The same 12 people will then reunite for "Dessert with 12 Friends". Within this piece the viewer can register to host a party either at their home or in a restaurant. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Reunions, a great way to encourage giving at the University of Virginia
January 15, 2007

An upcoming reunion paired with a solicitation for giving was the right combination to reach alumni at the University of Virginia.
An upcoming reunion paired with a solicitation for giving was the right combination to reach alumni at the University of Virginia. U.Va. partnered with MainSpring to create an e-brief that advertised the reunion in a creative way and also encouraged alumni to give. The design of this piece is exciting because it is like flipping through a virtual book. Post-It notes are prominently displayed to remind alumni of the things they need to do in order to attend the reunion. In addition to the giving button, UVA used two famous alumni to help increase involvement with the Alumni Association. Pictures from days long ago combined with pictures of today help this piece appeal to all alumni! To view this appeal, please click here.

Happy New Year from Emory!
January 5, 2007

Taking advantage of the opportunity wish alumni a happy new year and solicit a gift, MainSpring developed this new year appeal for the Annual Fund.
Taking advantage of the opportunity wish alumni a happy new year and solicit a gift, MainSpring developed this new year appeal for the Annual Fund. Playing off on the traditional New Year's resolution of losing weight, Emory showed their alumni that they could cut the check while cutting the calories! This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: A holiday season gift
December 23, 2006

Hoping to capture the kindness that people have around the holiday season, Emory used this email appeal to not only solicit gifts but to wish alumni peace and joy.
Hoping to capture the kindness that people have around the holiday season, Emory used this email appeal to not only solicit gifts but to wish its alumni peace and joy. With the end of the year fast approaching, this email reminded donors that their gifts are tax-deductible. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

McDaniel College: Stretching a June appeal into an end of calendar year ask
December 12, 2006

McDaniel College teamed with MainSpring to create an end of year ask in December by refreshing their June of 2006 e-solicitation.
McDaniel College teamed with MainSpring to create an end of year ask in December by refreshing their June of 2006 e-solicitation. The June e-solicitation had three versions; the first version was a make a gift appeal, the second version was sent to alumni who had made a pledge but had not followed through with payment yet, and the third version was sent to alumni who had already donated as a thank you. The overall look and sound of the piece was the same but the language was changed slightly to reflect the respective group of alumni. The purpose of the piece was to not only solicit donations but also to build a sense of unity among all alumni of McDaniel. The e-solicitation achieved a cumulative open rate of 19.4% and an estimated completion rate of 3.0% to the giving buttons at the end of the e-solicitation and 13.9% to all of the buttons at the end of the e-solicitation.
To view the solicitation version of this appeal, please click here. To view the thank you version of this appeal, please click here.

Dreams and ambitions at GW!
December 11, 2006

The goal of The George Washington University is to help their students achieve their ambitions and continue their dreams.
The goal of The George Washington University is to help their students achieve their ambitions and continue their dreams. The alumni of GW are an integral part of reaching this goal. GW partnered with MainSpring to develop an end of fiscal year e-solicitation showing the impact alumni gifts can have on the ambitions and dreams of today's GW students. Of those alumni who viewed the e-solicitation, 18.4% clicked on a button at the end of the appeal. To view this appeal, please click here.

Making a global impact at Emory
December 5, 2006

The Emory Annual Fund teamed with MainSpring to create an end of fiscal year e-solicitation that highlights the many ways that Emory University makes an impact around the world.
The Emory Annual Fund teamed with MainSpring to create an end of fiscal year e-solicitation that highlights the many ways that Emory University makes an impact around the world. From helping to cure AIDS in African to protecting the environment in Yellowstone Park, Emory is making its mark with the help of alumni gifts. This piece was created to inspire alumni to give so that Emory can continue to make a global impact. Of the over 50,000 alumni that received the e-solicitation, the estimated completion rate was 7% to the giving buttons at the end of the e-solicitation and 14% for all the buttons at the end of the e-solicitation. To view this appeal, please click here.

Emory: 834 Club
November 28, 2006

By donating $8.34 (or any amount ending in 834 i.e.: $48.34), alumni can be a part of the 834 Club at Emory.
By donating $8.34 (or any amount ending in 834 i.e.: $48.34), alumni can be a part of the 834 Club at Emory. This email was used as an advertisement for the program. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Reunite at your Reunion!
November 22, 2006

Reunion time is just around the corner, and Emory used this appeal to begin advertising.
Reunion time is just around the corner, and Emory used this appeal to being advertising. MainSpring developed a few different versions for different reunion classes to encourage giving to their class gift in honor of their class. This example features the class of 1957 e-mail appeal. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Young Alumni can make a difference at McDaniel College
November 7, 2006

The truth of the matter is that college is a lot more than just studying and going to lectures.
The truth of the matter is that college is a lot more than just studying and going to lectures. McDaniel College values the depth of a college education and used this idea to grab the attention of their young Alumni. By highlighting the extracurricular activities, relationship fun that colleges provide, they were able to create an e-solicitation with MainSpring that showed young alumni that even if they aren't able to give a lot now; their donations make a powerful impact to the overall life of a college student. To view this appeal, please click here.

Tulane University: There are many "firsts" in life
November 1, 2006

Tulane partnered with MainSpring to develop an e-solicitation that celebrates the first freshman class since Katrina.
Tulane partnered with MainSpring to develop an e-solicitation that celebrates the first freshman class since Katrina. The e-solicitation celebrates Tulane traditions and persuades alumni to remember their college days at Tulane and celebrate with the current students. To view this appeal, please click here.

Emory: Dooley Lives!
October 31, 2006

Using a famous, albeit mysterious, Emory figure, the Annual Fund took advantage of Halloween and used it as the premise for this e-mail appeal.
Using a famous, albeit mysterious, Emory figure, the Annual Fund took advantage of Halloween and used it as the premise for this e-mail appeal. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Touchdown!??
October 3, 2006

Taking a humorous edge, Emory used the fact that they do not have a football team as a way to show that they have other traditions�different traditions than the average university.
Taking a humorous edge, Emory used the fact that they do not have a football team as a way to show that they have other traditions�different traditions than the average university. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

The debut of Emory's new Alumni Association website
September 27, 2006

The Association of Emory Alumni partnered with MainSpring to develop an e-solicitation appeal that would introduce their new website to alumni, parents and friends, and highlight two new features of the site that would be of interest to those audiences.
The Association of Emory Alumni partnered with MainSpring to develop an e-solicitation appeal that would introduce their new website to alumni, parents and friends, and highlight two new features of the site that would be of interest to those audiences. The e-solicitation achieved an estimated completion rate of 20% to all buttons at the end of the appeal. To view this appeal, please click here.

Emory: Thank You!
September 15, 2006

Emory used this opportunity to send their donors a thank you email detailing the amount raised at fiscal year end and showing how students benefit from donations.
Emory used this opportunity to send their donors a thank you email detailing the amount raised at fiscal year end and showing how students benefit from donations. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory: Any Amount Can Make a Difference
August 8, 2006

Emory partnered with MainSpring to develop an end of fiscal year piece that would serve two main purposes - to highlight different types of donors and to send the message that giving of any amount is important at Emory.
Emory partnered with MainSpring to develop an end of fiscal year piece that would serve two main purposes - to highlight different types of donors and to send the message that giving of any amount is important at Emory. To view this appeal, please click here.

Emory: Time is Running Out!
August 1, 2006

Emory used this html email to send to donors as an end of fiscal year appeal.
Emory used this html email to send to donors as an end of fiscal year appeal. This appeal is one in a large series of html emails that MainSpring developed for the Emory Annual Fund. To view this appeal, please click here.

Emory University Annual Fund: Keeping in touch through email (FY05-06, FY07-08)
July 24, 2006

The Emory University Annual Fund took a creative approach to reaching out to alumni, parents, friends and current students by partnering with MainSpring to create a series of html emails.
The Emory University Annual Fund took a creative approach to reaching out to alumni, parents, friends and current students by partnering with MainSpring to create a series of html emails. The goals of these emails ranged from soliciting donations to inviting alumni and students to events hosted by the Annual Fund. The Annual Fund compared online giving in October '06 after sending two html email solicitations to October 05 (no html email solicitations were sent out). The Annual Fund saw a 397% increase in online giving and a 152% increase in number of gifts. Sample emails are listed throughout the News section of our website. You can also click here to see a list of links to all the Emory Annual Fund emails.

More news to come soon!
June 14, 2006

The team at MainSpring has been dedicating its time and attention to ensuring the highest quality products for our clients.
The team at MainSpring has been dedicating its time and attention to ensuring the highest quality products for our clients. Please check back with us soon for more recent news. In the meantime, to view some of our latest e-solicitations, please click here; to view some of our latest e-briefs©, please click here; and to view some of our latest html emails and e-newsletters, please click here. Please keep us in mind as you plan your solicitation strategy for FY06-07!

McDaniel College - A gift, a pledge and a thank you
June 21, 2006

McDaniel College took advantage of MainSpring's "up to 4 versions" package of e-solicitations by using a version of the June 2006 e-solicitation.
McDaniel College took advantage of MainSpring's "up to 4 versions" package of e-solicitations by using a version of the June 2006 e-solicitation. The first version was an end of calendar year e-solicitation appeal. The second version was sent to alumni who had made a pledge but had not followed through with payment yet. The third version was sent to alumni who had already donated as a thank you. The overall look and sound of the piece was the same but the language was changed slightly to reflect the respective group of alumni. The purpose of the piece was to not only solicit donations but also to build a sense of unity among all alumni of McDaniel. The e-solicitation achieved a cumulative open rate of 19.4% and an estimated completion rate of 3.0% to the giving buttons at the end of the e-solicitation and 13.9% to all of the buttons at the end of the e-solicitation. To view the solicitation version of this appeal, please click here. To view the thank you version of this appeal, please click here.

Emory University partners with MainSpring to develop an end of fiscal year e-solicitation.
June 6, 2006

The Emory Annual Fund partnered with MainSpring to build an end of fiscal year e-solicitation.
The Emory Annual Fund partnered with MainSpring to build an end of fiscal year e-solicitation. The piece celebrates all of the different types of donors at Emory and speaks to the idea that every gift matters at Emory. The piece was sent to Emory alumni, parents and friends. It achieved high click through and estimated completion rates and helped the Annual Fund to beat their goal for FY05-06. To view the e-solicitation, please click here.

Tulane University parnters with MainSpring to build an end of fiscal year e-solicitation.
May 1, 2006

Tulane University partners with MainSpring to build an end of fiscal year e-solicitation celebrating Graduation 2006.
Tulane University partners with MainSpring to build an end of fiscal year e-solicitation celebrating Graduation 2006. The piece features Tulane's two guest speakers, former President George H. Bush and former President Bill Clinton. To view the piece, please click here.

HEP Development Services partners with MainSpring to build innovative fundraising tools.
April 25, 2006

HEP partnered with MainSpring to develop a new fundraising tool that will help universities analyze their donor set and build solicitation strategies based on that data.
HEP partnered with MainSpring to develop a new fundraising tool that will help universities analyze their donor set and build solicitation strategies based on that data. Contact HEPto learn more.

George Washington University partners with MainSpring to develop senior class and thank you appeals.
April 10, 2006

George Washington University partnered with MainSpring to develop senior class and thank you versions of their December 2005 e-solicitation.
George Washington University partnered with MainSpring to develop senior class and thank you versions of their December 2005 e-solicitation. To view the senior class version, please click here. To view the thank you version, please click here.

McDaniel College partners with MainSpring to build an end of fiscal year appeal.
April 3, 2006

The Office of Annual Giving at McDaniel College partnered with MainSpring to develop an end of fiscal year e-solicitation.
The Office of Annual Giving at McDaniel College partnered with MainSpring to develop an end of fiscal year e-solicitation. MainSpring was charged with developing a piece to unite McDaniel alumni in rememberance of their experience at McDaniel. MainSpring developed a "make a gift," "make a pledge," and "thank you" version of the e-solicitation. The e-solicitation was sent to alumni, parents and friends of McDaniel.To view the piece, please click here.

The Association of Emory Alumni partners with MainSpring partners with MainSpring to develop an e-brief to increase participation in Emory Weekend.
March 9, 2006

The Association of Emory Alumni contracted with MainSpring to build an e-brief appeal to increase awareness and participation for Emory's reunion weekend - Emory Weekend.
The Association of Emory Alumni contracted with MainSpring to build an e-brief appeal to increase awareness and participation for Emory's reunion weekend - Emory Weekend. The appeal was sent to alumni, parents, friends and a special version was created for current Emory seniors. To view the piece, please click here.

In need of a customized web-based tool?
February 7, 2006

American University partnered with MainSpring to develop a web version of a direct mail piece.
American University partnered with MainSpring to develop a web version of a direct mail piece. MainSpring developed an interactive game for donors using html and Flash programming to compliment the look and feel of the printed mailer. For more information about customized tools using print, video or web-based media, please contact us.

Successful fundraising in 2005
January 1, 2006

January 1, 2006 marks the conclusion of a successful year of fundraising for MainSpring.
January 1, 2006 marks the conclusion of a successful year of fundraising for MainSpring. We proudly report an impressive list of clients from 2005 including Emory University, the George Washington University, the University of the District of Columbia, and the University of Virginia. In 2005, our products helped achieve the highest participation rate in the history of the U.Va. Law School, the highest all-time click through rate for the Emory Annual Fund, and an outpour of donations to Tulane University. Please take a moment to read through the headlines on our homepage and view some of our projects from 2005.

McDaniel College partners with MainSpring to build their first e-solicitation appeal.
November 30, 2005

The Office of Annual Giving at McDaniel College contracts with MainSpring to build an end of calendar year appeal.
The Office of Annual Giving at McDaniel College contracts with MainSpring to build an end of calendar year appeal. The e-solicitation will be the first Flash video sent to McDaniel's alumni, parents, and friends. The tool will be used no only to solicit gifts and participation from donors, but also to inform donors of the real impact of their gifts and extend the McDaniel College brand. The piece was distributed in the middle of December. To view the e-solicitation, click here.

The George Washington University partners with MainSpring.
November 3, 2005

The GW Annual Fund contracts with MainSpring to build an end of calendar year e-solicitation.
The GW Annual Fund contracts with MainSpring to build an end of calendar year e-solicitation. The e-solicitation was the first sent by GW and made its debut in December. To view the e-solicitation, click here.

Emory University partners with MainSpring for another e-appeal.
October 27, 2005

The Emory Annual Fund and MainSpring are working on an end of calendar year e-solicitation.
The Emory Annual Fund and MainSpring are working on an end of calendar year e-solicitation. The sixty-second Flash video gives snapshots of the daily work at Emory and the local, national and global impact. To view the e-solicitation, click here.

Take the stress out of email newsletters and e-solicitations.
September 20, 2005

MainSpring combines its previous mailing and tracking capabilities with additional distribution features into one neat package.
MainSpring combines its previous mailing and tracking capabilities with additional distribution features into one neat package. We are now building html emails that have a plain text version for those recipients who cannot accept html emails. By adding html emails to the mix, we can also track recipients that open html emails, when they open them and when they click on the e-solicitation link. These and many other new features have been added to our e-solicitation and e-brief projects at no additional cost. Furthermore, for our clients who like to be more hands on with the e-mail distribution process, we can set up a log in and password that will allow them to both create email campaigns and oversee the distribution from the list set-up, to the email creation, distribution and reporting. Ease the time burden and reduce the frustration on your development office - let MainSpring handle your email distribution and tracking for newsletters, e-briefs and e-solicitations. To find out more, please contact us at sales@mainspringmc.com.

The University of Virginia School of Law partners with MainSpring for a second e-solicitation.
August 29, 2005

This month, U.Va. Law contracted with MainSpring to build an end of calendar year e-solicitation appeal.
This month, U.Va. Law contracted with MainSpring to build an end of calendar year e-solicitation appeal. To view the e-solicitation, click here.

The Office of Publications at Emory University partners with MainSpring.
July 26, 2005

Emory University's Office of Publications contracted with MainSpring to build a Flash e-presentation around Emory's strategic plan for the University.
The Office of Publications at Emory University contracted with MainSpring to build a Flash e-presentation around Emory's strategic plan for the University. The e-presentation will compliment the strategic plan booklet and will be sent to the entire Emory community. To view the e-presentation, click here.

Tulane University partners with MainSpring.
June 27, 2005

The Annual Fund at Tulane University contracted with MainSpring to build an e-solicitation appeal.
In order to spread the energy and excitement that began at the kick off of the university-wide campaign, the Annual Fund at Tulane contracted with MainSpring to build an e-solicitation appeal that centers around their comprehensive campaign effort - Promise and Distinction: The Campaign for Tulane. With an upbeat sound and energetic pace, the e-solicitation sets out the goals of the campaign and asks alumni for their participation in order to make the campaign a success. The e-solicitation will debut at the end of August.

The Goizueta Business School at Emory partners with MainSpring.
August 29, 2005

In July, the Goizueta Business School opened its doors to welcome their new dean, Lawrence M. Benveniste.
In July, the Goizueta Business School opened its doors to welcome their new dean, Lawrence M. Benveniste. Goizueta contracted with MainSpring to build an e-solicitation appeal introducing Dean Benveniste to the school and alumni. To view the e-solicitation, click here.

Emory University partners with MainSpring.
June 3, 2005

In June, the Emory Annual Fund contracted with MainSpring to develop an e-solicitation that will serve as an end of fiscal year appeal.
In June, the Emory Annual Fund contracted with MainSpring to develop an e-solicitation that will serve as an end of fiscal year appeal. The e-solicitation will feature the work of the Emory community to promote positive change in the world. The message calls for increased alumni participation in order for Emory to realize its vision of setting the standard in teaching, research, scholarship, health care, and social action. To view the e-solicitation, click here.

The University of Virginia School of Law partners with MainSpring.
May 10, 2005

In January, the University of Virginia Law School Foundation contracted with MainSpring to develop an e-solicitation for the law school.
In January, the University of Virginia Law School Foundation contracted with MainSpring to develop an e-solicitation for the law school. The e-solicitation speaks to the fundamental values and unique character of the Law School at Virginia. It will serve as a branding piece and an end of fiscal year solicitation. To view the e-solicitation, click here.

Track your communications to determine donor preferences.
April 14, 2005

MainSpring has the capability to track the date and time that recipients view your e-solicitations and e-briefs.
MainSpring has the capability to track the date and time that recipients view your e-solicitations and e-briefs. This tracking mechanism is implemented into our web-based projects to help clients understand how donors respond to online information and solicitations. By tracking recipients' hits, we will help our clients assess which types of donors are most likely to respond positively to online solicitations. MainSpring's tracking and reporting capabilities will allow clients to increase giving by building communications strategies around donor preferences.

MainSpring transforms printed mailers into virtual brochures with the e-brief.
February 28, 2005

E-briefs are interactive, virtual brochures withtext,graphics and animation.
E-briefs are interactive, virtualbrochures with text, graphics and animation. Hosted online, an e-brief allows donors to learn more about upcoming events and new initiatives through text teasers and links that connect them to more information on your institution's website. While donors learn more about your institution, you can learn more about your donors by tracking hits to the e-brief and links within the e-brief. To find out more information about e-briefs, please go to "web" in the media section of our website. To see a sample e-brief, click here.