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The site was developed not only as a stewardship piece for donors, but also a way to show non-donors why gifts matter to Sacred Heart students and provide transparency on how gifts are used.
Number of sessions in first month
The micro-site and html emails were developed to grow constituent engagement for the University of Rochester as a precursor to the launch of its $1.2B campaign. The site calls on alumni, parents, faculty/staff, students and friends to share their "Meliora Moments."
Average email open rate
Average click-through rate
Number of stories submitted to date