Strategy
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Strategy
MainSpring worked with Marist to determine strategy and messaging for their first giving challenge campaign. The month long challenge was branded “May is for Marist”.
44%
Over participation goal
50%
of gifts were a donor’s second gift that FY
MainSpring worked on a giving day strategy, email scripting and calendar, and social media strategy for Washington College’s first giving day.
Washington College hit their donor goal
MainSpring worked with the Jewish Federation of Greater Washingon on their giving week challenge campaign strategy, social media guidelines and email calendar.
MainSpring conducted a FY17 digital analysis reviewing current and past marketing plans. MainSpring outlined recommendations for implementation for remaining FY17 and beyond.
