University of Rochester

Leadership donor retreat opening and closing videos

Image linking to an opening retreat video MainSpring created for the University of Rochester

Image linking to a closing video MainSpring created for the University of Rochester

Opening and closing retreat videos for leadership donors, university leadership, Board of Trustees and development staff members for an update on their $1.2B comprehensive campaign.

$1.2B
Opening video used to celebrate reached goal

Goal+
Closing video used to encourage stretching past goal

Fordham University

E-solicitation with voiceover

Image linking to a donor acquisition video MainSpring created for Fordham University

This donor acquisition piece was sent as a precursor before the launch of a comprehensive campaign for Fordham.

36%
Email open rate

22%
Click through rate to e-solicitation

1.3%
Completion rate to giving buttons

Emory University

Video e-solicitation

Image linking to a video e-soliciation MainSpring created for Emory University

A series of five video e-solicitations for the Emory Annual Fund with the goal of putting real students in front of prospective donors.

$256k
Raised in one month by the Emory Annual Fund

Video Scripted and produced by MainSpring