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Membership Campaigns
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The campaign’s email series and landing page served to educate about Tri Delta’s Life Loyal program and drive alumni members to join Life Loyal.
50.6%
Unique email open rate for the series
8.4
Unique click-through rate for the series
128%
Increase in joiners over the
previous campaign
The purpose of this campaign was to educate KA alumni and parents of KA alumni about the Fraternity’s Loyal Order program and encourage them to join the Loyal Order.
58.6%
Unique email open rate for the series
4.3
Unique click-through rate for the series
The campaign’s email series and landing page served to educate about Tri Delta’s Life Loyal program and drive alumni members to join Life Loyal.
50.6%
Unique email open rate for the series
8.4
Unique click-through rate for the series
128%
Increase in joiners over the
previous campaign