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Keep up with our latest projects and digital fundraising trends here.


New York University

Giving Day Challenge Campaign

MainSpring partnered with NYU for the fourth year in a row to execute on their Giving Day challenge campaign, #NYUOneDay. NYU raised $1.5M and achieved 111% of donor goal, a 26.9% increase from the prior fiscal year. Social drove 31% of traffic to the NYU One Day site.

Each of our clients has different needs - that's why we don’t take a one-size-fits-all approach.

Washington and Lee University

Giving Day Website


Duke Cancer Institute

Update Contact Information Campaign

78% of clicks to the form were driven by social


UC Davis

Senior Class Challenge Email Campaign

76% unique email open rate


Georgia Tech

Reunion Giving Day

  • 55% unique email open rate
  • 4,415% ROI